P R E S S   R E L E A S E

Upstart Taxation Software Firm Finds Loophole for Resellers

Orlando, Florida - March 21, 2004 - Avalara, a privately held tax management software company based on Bainbridge Island, Washington, announces the Infinity Partner Program, an innovative reseller program for AvaTax ST software. The program was unveiled during the Convergence Expo in Orlando this week to a multitude of Great Plains Software resellers.

This "frequent sellers program" is the first of its kind in this market, offering a residual compensation plan that pays the reseller for as long as the reseller's customer continues to use AvaTax ST.  Those in the program earn real commission dollars plus awards points to redeem for great rewards.  Just as the company's software is designed to handle all of the details of collecting and filing taxes, the Infinity Partner Program with its unique Infinity Rewards program, also handles all the details of monitoring awards levels and point redemption.

"We have built the coolest and easiest to use tools in the ERP industry, and echoed that in our affiliates program," said Scott McFarlane, Avalara's Chief Operating Officer. "Now resellers can get the satisfaction of knowing that they're positively affecting client efficiency, and receive rewards above and beyond that satisfaction. We believe that there is no other sales incentive program quite this sophisticated available to those in the software reseller world."

Inspired by frequent flyer programs, the Infinity Partner program is the first frequent seller's program of its kind in the industry.  In addition to providing resellers with the expertise and resources they need to market, sell and support the AvaTax ST line of products, the Infinity Partner Program goes a step further, offering rewards for the continued sales of AvaTax ST by the resellers and their sales force.

Avalara develops partnerships with ERP leaders, tax experts, and value-added resellers to deliver sales tax solutions meeting customers' challenges. Their program provides incentives for both the reseller company, and the individual sales person. Avalara has instituted a sales person incentive (SPIFF) whereby they continue to earn and bank rewards points to use when, and for what they choose from the rewards redemption program, even if they change employers.
  
About AvaTax ST

Avalara's AvaTax ST technology provides sales and use tax calculations, US Postal Service certified address validation, and statutory reporting and automatic return filing.  These functions are seamlessly integrated with ERP, Accounting, and eCommerce applications using AvaTax ST clients. 

The product is available for the Great Plains, Scala and MS eCommerce server markets through resellers internationally; with accounting and ERP packages supported in the very near future.  AvaTax is priced on a scalable fee structure, to accommodate any size, any business.

About Avalara

Headquartered on Bainbridge Island, Washington, Avalara is changing the sales tax landscape by delivering innovative and affordable solutions. Led by a team of industry experts in sales and use tax, and security and information technology, Avalara's goal is to provide the fastest, easiest, most accurate, and affordable way for any sized company to address all statutory sales and use taxes requirements. 

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Contact:

Corporate:
Carey Greer
Avalara, Inc.
206-780-4848 (x10) office
206-612-5160 cell
careyg@avalara.com