Former Sage Software Exec will head sales & marketing at sales tax automation leader

Bainbridge Island, WA – September 21, 2011 – Avalara (www.avalara.com), the market leader in automated, up-to-date sales and use tax compliance solutions, announces the appointment of Pascal Van Dooren as Executive VP, Sales & Marketing, starting Oct. 5. Van Dooren is a seasoned veteran in the software industry, having held high level executive sales positions at Sage, Epicor Software, CapitalStream, and others. In addition to proven sales and marketing leadership, he brings a strong global perspective gained during years of running international sales organizations.

Avalara’s hiring of Van Dooren is part of a stepped-up commitment to compounding the Software as a Service firm’s powerful growth trends enjoyed since its founding in 2004. The company received major new backing from the investment firm Sageview Capital LP earlier this year, and much of that investment has been directed toward accelerated sales and revenue growth.

“Coming as he does from Sage – one of the most successful software enterprises in the world – Pascal dramatically raises our profile in this industry and solidifies our position as the leader in sales tax automation,” said Scott McFarlane, CEO and co-founder of Avalara. “Sage is one of our closest industry partners and we hold them in the highest regard,” he continued.  “We firmly believe that Pascal will bring us a measure of success similar to what he accomplished at Sage. In addition to accelerated new business growth across our organization, I expect the relationship between our companies to further blossom moving forward.”

“I embark on this next phase with great excitement about the opportunity ahead,” Van Dooren said, “While I will miss my friends and colleagues at Sage, I really look forward to continuing to work with everyone there as we move forward together in our partnership.”

Van Dooren takes over a rapidly expanding sales and marketing team charged with continuing and accelerating the company’s dynamic growth, which last year landed it on both Inc. Magazine’s 500 fastest growing list and Deloitte’s “Fast 500” listing of technology firms. “Avalara is at the center of a sea change in American and international approaches to sales tax management,” Van Dooren concluded. “Today we see that almost every business is or will be impacted over time. Avalara is leading the way in addressing this change, and is strategically positioned to continue to help in the future. As the SaaS revolution accelerates into the mainstream of U.S. business, I am excited to join Avalara, the leader in sales tax automation.”

About Avalara
Based near Seattle, WA, Avalara is the recognized leader in web-based sales tax solutions and is transforming the sales and use tax compliance process for businesses of all sizes. With point-and-click ease, Avalara provides the fastest, easiest, most accurate and affordable way for companies to address their statutory tax requirements. Avalara is the industry’s most trusted provider of sales and use tax automation solutions, serving more than 40,000 registered users located throughout the U.S., Canada, and abroad, delivering more than 350 million sales tax transactions, and filing and remitting more than $10 billion in sales & use tax collections per year. Avalara is one of America’s fastest growing companies and Microsoft’s SaaS Partner of the Year for 2010. For more information, please visit www.avalara.com.

To set up an interview with Pascal Van Dooren or Scott McFarlane, please contact Bryan Wiggins at 206-826-4900 x1103, or email bryan.wiggins@avalara.com.