Avalara (http://www.Avalara.com), the market leading provider of sales tax and compliance automation services in the cloud, today announced its AvaTax Calc Connector was selected as one of the first of five “Customer Picks” in Magento’s extension marketplace. ‘Customer Picks’ is part of a new editorial content section on the Magento Connect homepage designed to spotlight the best and most relevant extensions available to Magento merchants.

Avalara’s AvaTax Calc Connector, which was selected by Magento customers as an inaugural ‘Top 5’ pick through surveys and interviews, solves the challenges of sales tax calculation for ecommerce businesses. It determines sales tax rates based on 100,000+ taxability rules in 11,000+ taxing jurisdictions and instantly applies them to each transaction within a Magento customer’s shopping cart.

“As a Magento Gold partner, Avalara is honored to be among the first top 5 extensions selected by Magento customers for this recognition,” said Matt Grattan, director of national eCommerce and SDK sales at Avalara. “Magento eCommerce platforms provide the scalability, flexibility and features for business growth, and Avalara is pleased to play a supporting role in that growth.”

About Avalara
Founded in 2004, Avalara pioneered a service-based platform for sales tax and compliance automation and has been recognized for years as one of America’s fastest growing technology firms. The company’s cloud solutions help thousands of customers stay focused on their core businesses by providing automated end to end compliance services including sales and use tax calculation, exemption certificate management, filing and remittance, and a broad array of related services.

Avalara built its technology platform and extensive user base using internal expertise and the strategic acquisition of industry leading organizations, technologies, and personnel. Operating behind the scenes via seamless integration with virtually any business management system,
Avalara delivers fast, easy, accurate, and affordable solutions for companies of any size.

On the international front, the company supports 85 countries in Europe, Asia, Latin America, and the Pacific Rim. It serves tens of thousands of registered users globally and calculates VAT, sales and use taxes on one billion transactions annually.

The company employs more than 400 professionals at its headquarters on Bainbridge Island, WA and offices in Seattle WA; Irvine, San Diego and Rocklin, CA; Falls Church, VA; Raleigh, NC; Harrisburg, PA; and Pune, India.