Coveted K2 Quality Award recognizes Avalara’s innovation, creativity, and consistency in marketing outreach to tax and accounting professionals

Bainbridge Island, WA – October 7, 2013 – Avalara, www.avalara.com, the market leading provider of sales tax and compliance automation services in the cloud, today announced it was selected for a 2013 K2 Quality Award for Marketing Communications from K2 Enterprises, the premier provider of technology continuing professional education (CPE) in the United States and Canada. The K2 Quality Award winners are selected from among leading SaaS and on-premise vendors in the accounting and tax technology sectors.

Now in their 12th year, the K2 Quality Awards provide recognition and validation for technology providers that exceed customer expectations in areas including product or service delivery, and customer support. Winners are determined by the K2 Enterprises instructor team, which consists of seasoned industry experts who are up-to-date on technology developments for the accounting and tax markets. Instructor votes are influenced heavily by end user feedback, in addition to their ongoing experience with teaching and consulting on the leading products in the market.

“We’re truly pleased that K2 Enterprises has recognized Avalara’s role in utilizing marketing communications to engage with accounting and tax professionals and elevate the discussion on important issues related to sales and use tax. Today, industry professionals expect they will receive useful, timely, relevant information at a regular cadence to help them better serve their clients and improve their practice,” said Pascal Van Dooren, EVP Sales and Marketing at Avalara. “We’ll continue to work from the premise of how the information we’re providing can best benefit end recipients, and we’ll strive to communicate in a manner that involves us more meaningfully within the tax and accounting community, rather than messaging to it.”

“Avalara was the runaway choice for this year’s Marketing Communications Quality award, not only for their considerable creativity and consistency, but also for their thoughtful accountability to providing useful, educational, relevant messaging and information to tax and accounting professionals at all levels of public and private practice,” said Randy Johnston, Executive Vice-President at K2 Enterprises. “Pascal Van Dooren has continued to fine tune an already impressive Avalara marketing strategy that responsibly and effectively engages and educates the tax and accounting community on existing and emerging issues related to sales and use tax compliance – and is doing so in the midst of a national debate and impending Marketplace Fairness legislation related to taxing all businesses, whether online or brick and mortar. If ever there was a need for crisp, clear communication to accounting and tax professionals on a dense and quickly-changing issue, it is now, and Avalara is rising to the occasion.”

About Avalara
Founded in 2004, Avalara pioneered a service-based platform for sales tax and compliance automation and has been recognized for years as one of America’s fastest growing technology firms. The company’s cloud solutions help thousands of customers stay focused on their core businesses by providing automated end to end compliance services including sales and use tax calculation, exemption certificate management, filing and remittance, and a broad array of related services.

Avalara built its technology platform and extensive user base using internal expertise and the strategic acquisition of industry leading organizations, technologies, and personnel. Operating behind the scenes via seamless integration with virtually any business management system, Avalara delivers fast, easy, accurate, and affordable solutions for companies of any size.

On the international front, the company supports nearly 100 countries in Europe, Asia, Latin America, and the Pacific Rim. It serves tens of thousands of business globally and calculates VAT, sales and use taxes on one billion transactions annually. Avalara employs approximately 500 professionals at its headquarters on Bainbridge Island, WA and offices in Seattle WA; Irvine, San Diego and Rocklin, CA; Falls Church, VA; Harrisburg, PA; Raleigh, NC; and Pune, India.

About K2 Enterprises
K2 Enterprises is the premier provider of technology continuing professional education in both the United States and Canada. With seminars in over 46 states in 2009, 900+ presentations, special events such as their turn-key Annual Technology Conferences, CPE & Ski, K2 Enterprises – Canada, they are the largest provider of technology CPE in North America. For more information, please visit www.k2e.com.