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Avalara Inc., a leading provider of sales tax and compliance automation services in the cloud, announced today that Pascal Van Dooren, EVP Sales & Marketing, has been named one of CRN’s 2014 Channel Chiefs. This prestigious list of the most powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing the importance of the channel throughout the entire IT Industry.

2014 marks Van Dooren’s second consecutive year as a CRN Channel Chief.

CRN Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue, and public support for the importance of IT channel sales.

Avalara has pioneered a service-based platform for sales tax and compliance automation and has been recognized for years as one of America’s fastest growing technology firms. The company’s cloud solutions help thousands of customers stay focused on their core business by providing automated end to end compliance services including sales and use tax calculation, exemption certificate management, filing and remittance, and a broad array of related services.

Van Dooren joined Avalara in 2011 and has since played a critical role in the strategic development, growth and success of Avalara’s Partner Program. Launched in 2004, the Avalara Channel Partner program has helped hundreds of partners realize the benefits of a cloud-based recurring revenue business model. The Avalara Channel Partner program offers competitive financial incentives, sales and marketing tools and resources, and expanded service offerings.

“We are pleased to highlight the many executives throughout the industry who work tirelessly to advance the standing of the channel community within their organizations,” said Robert Faletra, CEO, The Channel Company. “The CRN Channel Chief honorees lead, inspire and engage peers and serve as valuable advocates to help ensure the health and longevity of the channel within the IT industry. We applaud their efforts and look forward to their continued success.”

“Pascal has played an instrumental role in Avalara’s success by growing and bolstering our channel partner programs and helping guide us into new channel sales territories that benefit from our cloud-based compliance platform,” said Scott McFarlane, Avalara’s founder and CEO. “Pascal’s steady guidance, drive, passion and deep knowledge of the challenges faced by our valued channel partners have made him not only the perfect fit to lead Avalara’s sales and marketing efforts, but also a deserving recipient of this year’s CRN Channel Chiefs honor. We are all very proud of his achievement.”

The 2014 Channel Chiefs list is featured in the February/March issue of CRN, and online at www.CRN.com.

About Avalara
Avalara makes sales and VAT tax compliance simple and automatic for thousands of customers every day. Its SaaS-based, sales tax and compliance automation software solutions span the compliance spectrum; each year these solutions deliver billions of tax decisions, manage millions of exemption certificates, file hundreds of thousands of sales tax returns, and remit billions of tax dollars to states nationwide.

Recognized as one of America’s fastest growing technology companies, Avalara is integrated with leading ERP and ecommerce software systems that serve millions of businesses worldwide. Founded in 2004 and privately-held, Avalara’s venture capital investors include Battery Ventures, Sageview Capital and other institutional and individual investors. Avalara employs more than 500 people at its headquarters on Bainbridge Island, WA and in offices across the U.S. and in London, England and Pune, India.

About The Channel Company
The Channel Company is the channel community’s trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.