Senior UX Researcher (R3228)

User Experience | Seattle, WA, United States,Durham, NC, United States

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Avalara, Inc., (, is the leading provider of cloud-based software that delivers a broad array of compliance solutions related to sales tax and other transactional taxes.

What is it like to work at Avalara? Come find out!  We are committed to the following success traits that embody our culture and how we work together to accomplish great things:  Fun. Passion. Adaptability. Urgency. Simplicity. Curiosity. Humility. Ownership. Optimism.

We are building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make - every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there is an accompanying unique and nuanced tax compliance calculation.

We are seeking a highly motivated, experienced Senior UX Researcher to join our team.

Avalara's Product Experience team is growing, and we need an experienced Senior UX Researcher to help us gather insights about our users and be a champion of their needs. This position will partner with product teams to identify research opportunities, take the lead on designing qualitative research, conduct usability studies, drive quantitative research, and help our team craft compelling experiences.

Traits we think are important:

  • Demonstrated passion for users

  • Ability to manage multiple projects simultaneously across product teams

  • Flexible self-starter who is comfortable working across geos and time zones

  • Effective interpersonal, communication, and collaboration skills

  • Strong qualitative and quantitative research skills, with experience analyzing large data sets

  • Versatility and the ability to map the right research approach to the questions we need to answer

  • Rich visual communication and information design skills

  • Continuous learner who loves to experiment

Job Duties:

  • Drive user research strategy to create personas, map user journeys, validate designs and product concepts, and document user behavior and attitudes

  • Develop and moderate usability studies

  • Design, administer, and analyze data from surveys that help us understand the customer's experience at every stage of the product life cycle

  • Leverage internal data sources to quantify user attributes that complement other research activities

  • Present and evangelize research insights across the organization and throughout the product development lifecycle

  • Translate research findings into clear insights that can be turned into actionable product requirements

  • Welcome feedback and collaborate effectively with team members and stakeholders (Product, Design, Content, Engineering, etc.)

  • Travel: approx. 5%


  • Bachelor's or Master's degree in Human-Computer Interaction (HCI), Cognitive or Experimental Psychology, Computer Science, or Information Science.
    [In lieu of professional degrees, 5-10 years equivalent professional experience]

  • Track record of driving user-centered research, utilizing design thinking, and providing user-centric leadership

  • Exceptional behavioral data-collection and analysis skills

  • Strong experience integrating qualitative and quantitative research methodologies

  • We expect that a good researcher can learn tools. We currently use Miro for brainstorming, Figma for prototyping, FullStory and Adobe Analytics for user analysis, for usability testing, and both Qualtrics and Survey Monkey. When we're in the office, our main source of sugar is Swedish Fish.

Nice to have:

  • Experience designing, fielding, and analyzing surveys, with strong statistical skills

  • Experience using Adobe Analytics to surface user insights

  • Familiarity with Accounting, Tax Compliance, or related domains

  • SQL skills and data science experience

  • Experience with heuristic best practices for mobile design and/or conducting research on mobile designs a plus


  • 5+ years' experience in applied product research with demonstrated impact

  • 3+ years' experience conducting research within a product organization focused on SaaS solutions.

  • 3+ years' experience conducting research for products with complex organizational hierarchies and persona sets

  • Management experience a plus

  • Portfolio (if possible) showcasing applied knowledge of usability and user-centered design. UX documents that include personas, journey maps, flows, and testing plans a plus

About Avalara

Avalara helps businesses of all sizes achieve compliance with transactional taxes, including VAT, sales and use, excise, communications, and other tax types. We deliver comprehensive, automated, cloud-based solutions that are fast, accurate, and easy to use.

Avalara offers hundreds of pre-built connectors into leading accounting, ERP, ecommerce and other business applications. Each year, the company processes billions of tax transactions for customers and users, files hundreds of thousands of tax compliance documents and tax returns and manages millions of exemption certificates and other compliance related documents.

Avalara’s headquarters are in Seattle, WA and it has offices across the U.S. and in Brighton and London, England; Brussels, Belgium; and Pune, India. More information at:

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

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