2021 EU VAT for ecommerce reboot

On 1 July 2021, the member states of the European Union (EU) will introduce sweeping reforms to the VAT obligations of B2C ecommerce sellers and marketplaces.

The key reform will mean some sellers will be able to report all their pan-EU sales on a single VAT return in their home country instead of having multiple VAT registrations across the EU. The aim is to boost cross-border online trade and promote trade across the EU’s digital single market by reducing compliance obligations.

The changes also seek to tackle the stubborn €5 billion ecommerce VAT fraud gap, with member states looking to close import loopholes and co-opt online marketplaces into collecting VAT in place of sellers.

This webinar will provides an overview of the major reforms, and how it will affect sellers and marketplaces’ obligations. This is based on three major reforms planned for 2021.

  • A single EU VAT return for ecommerce
  • Closing the import VAT exemption loophole
  • Marketplaces become the deemed seller and VAT collector


Richard Asquith


Richard Asquith is VP Global Indirect Tax at Avalara, helping businesses understand their compliance obligations as they grow globally. Richard qualified as an accountant with KPMG in the UK, and went on to work in Hungary, Russia and France with EY.

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