Expanding your ecommerce offering

How to optimise your ecommerce platform

In this period of change, it’s important to have an online offering that provides a seamless experience for your customer that entices repeat business. Before taking the leap to re-platform, there are many considerations and tactics that can be implemented to drive sales and achieve a better return on investment. 

If the time is right, there are a wide range of platforms in the market for international retailers, brand owners and manufacturers which makes choosing the right option a long and complex process. There are strengths, weaknesses and a multitude of features for B2C and B2B businesses to choose from.

How to cut through the noise? Join this webinar with Andy Burton, CEO at Tryzens, an international digital commerce consultancy, as they discuss when, why and how of selecting the right platform for your business and its future ambitions. 

This webinar will cover the following topics:

  • Key questions and considerations to help evaluate your current online offering
  • Tips for assessing the suitability of some of the top ecommerce platforms, including Magento, Shopify and Salesforce Commerce Cloud
  • Guidance for building a business case for online investment

Register now


Andy Burton

Chief Executive Officer, Tryzens

As CEO, Andy has a 20-year background in running software, cloud and hosting technology companies. Andy sits on the Salesforce Commerce Cloud Partner Advisory Board and is a non-executive Director of enterprise hybrid cloud ISV, Zynstra. Prior to joining Tryzens, Andy was CEO at Fasthosts, Centennial Software, Content Technologies and SMC.

Jake Estes

EMEA Solutions Engineer, Avalara

Jake knows his way around AvaTax better than anyone. As an EMEA Solutions Engineer and AvaTax trainer, he helps customers get the most out of Avalara's powerful compliance software.