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North Carolina Consumers Support Online Tax Collection

  • Jun 20, 2012 | Susan McLain

A recent North Carolina-specific survey performed by the International Council of Shopping Centers (ICSC) found “…that an overwhelming 76% of respondents feel it would be far easier to pay sales tax on online purchases at the point-of-purchase.”

According to a PRNewswire report, “The survey was conducted on the heels of the 2011 tax season to specifically gauge North Carolina consumers’ sentiment about online sales and use tax collection.” North Carolina residents are required to report their online or out-of-state purchases on their income tax forms and pay use tax on all purchases that did not charge sales tax.

The results of the ICSC survey found:

  • 76% feel it would be easier to pay sales tax on online purchases at the point-of-purchase rather than at the end-of-the-year on their tax forms….
  • 62% understand that they are required to pay state sales or use tax on online purchases if not collected by the vendor when they file their state income tax.
  • Although only 34% are aware that Federal legislation is pending in Congress, 51% support the Congressional effort to require online retailers to collect sales tax at the point-of-purchase.

ICSC is “..the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.”

The survey was conducted by Opinion Research Corporation (ORC). 253 adults comprising 116 men and 137 women 18 years of age and older, living in private households in North Carolina, were randomly selected and interviewed using a computer assisted telephone interviewing system. The survey was completed between May 3-6 and May 9-13, 2012.

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Avalara Author
Susan McLain
Avalara Author Susan McLain
Susan McLain began her career as a technical writer in technology industries such as satellite networking and medical devices. Her skills encompass technical and marketing writing, usability engineering, verification and validation testing and protocol writing, requirements development, business analysis, technical illustration/graphic design and marketing. She has owned her own business providing service to small to medium sized business and in other positions, she has been in project management, documentation and marketing. She is currently the content specialist for Avalara helping to “make sales tax less taxing.”