Black Friday Goes Global
- Dec 9, 2015 | Gail Cole
Many Americans commence their holiday shopping on Black Friday, the day after Thanksgiving. We take the day off and head to malls and local main streets with gift lists in hand. Increasingly, we also stay home and shop online. It’s easier to nibble on leftovers that way.
China has no national Thanksgiving Feast in November, but that doesn’t mean Chinese shoppers can’t take advantage of an American Black Friday deal or two.
Amazon China subsite Haiwaigou, or “buying from overseas,” launched almost a year ago and now boasts more than 2 million products and 30,000 international brands. Special deals on Haiwaigou helped Chinese snap up deals during Black Friday 2015, and indeed during the whole Thanksgiving week (Amazon offered deals all week). According to Internet Retailer, Amazon’s sales were five times higher on Black Friday than on Singles’ Day, which is THE shopping event of the year for many Chinese consumers.
Yet shoppers in China did not limit themselves to Amazon sites. The Azoya Group reported a 100% increase in sales for approximately 30 overseas sellers on Black Friday. And “Macy’s Chinese sales through Alipay were 28 times higher on Black Friday this year than last” — even with technical problems. Macy’s made a point to notify Chinese consumers that no U.S. sales tax is charged on orders that ship to China.
From the island of Taiwan to the deserts of Egypt
The Chinese aren’t the only consumers taking advantage of Black Friday deals. Mike Griffen of Pitney Bowes says that many retailers saw noticeable increases in sales in Egypt, Israel, Nigeria, Russia and Taiwan. Global awareness of Black Friday is growing.
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