Exemption for Direct Mail Advertising Proposed in Florida
- Jan 5, 2016 | Gail Cole
Legislation seeking to exempt direct mail advertising literature from Florida sales and use tax has been filed in the Florida Senate by Senator Rene Garcia (R).
SB 1070 would exempt from sales and use tax the following:
“Direct mail advertising literature that primarily consists of a printed sales message for the sale of property or a service… if the literature is printed pursuant to the special order of the seller of the property or service and mailed or delivered by the seller or the seller’s agent, such as a direct mail services provider, through the mail or by common carrier to any other person, at no cost to that person.”
Direct mail advertising is defined as “any printed material,” including but not limited to “catalogs, letters, postcards, circulars, brochures, and pamphlets.”
If enacted as currently written, it would take effect July 1, 2016.
