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Exemption for Direct Mail Advertising Proposed in Florida


 Sales tax exemption sought for direct mail advertising in Florida.

Legislation seeking to exempt direct mail advertising literature from Florida sales and use tax has been filed in the Florida Senate by Senator Rene Garcia (R).

SB 1070 would exempt from sales and use tax the following:

“Direct mail advertising literature that primarily consists of a printed sales message for the sale of property or a service… if the literature is printed pursuant to the special order of the seller of the property or service and mailed or delivered by the seller or the seller’s agent, such as a direct mail services provider, through the mail or by common carrier to any other person, at no cost to that person.”

Direct mail advertising is defined as “any printed material,” including but not limited to “catalogs, letters, postcards, circulars, brochures, and pamphlets.”

If enacted as currently written, it would take effect July 1, 2016.


Sales tax rates, rules, and regulations change frequently. Although we hope you'll find this information helpful, this blog is for informational purposes only and does not provide legal or tax advice.
Gail Cole
Avalara Author
Gail Cole
Gail Cole
Avalara Author Gail Cole
Gail began researching and writing about sales tax in 2012 and has been fascinated with it ever since. She has a penchant for uncovering unusual tax facts, and endeavors to make complex sales tax laws more digestible for both experts and laypeople.