4 Etsy Sellers Driving Sales with Killer Marketing Moves
- September 26, 2015 | Michael Ansaldo
If you’re an Etsy shop owner, you've undoubtedly heard an earful about taking advantage of social media, using compelling product photography, and building a brand story. But sometimes example is the best teacher.
Below, we highlight what four top Etsy sellers are doing right with their marketing, from defining a niche to creating strong customer connections. Take a page or two from their playbooks and you just might see your sales soar.
One of the biggest challenges on Etsy is standing out from other shops selling similar products. AHeirloom made a niche for itself in a crowded cutting-board market with its state-shaped boards, an idea that grew out of the owners’ own wedding. For their big day, they made boards designed like each of their home states and used them to display cheese.
According to owner Amy Stinger Mowat, “We’ve sold 33,000 cutting boards on Etsy in four years by adding a new twist to something you probably take for granted.”
Today, AHeirloom makes bamboo boards for all 50 states, along with cake stands, cocktail muddlers, trivets, and other custom kitchen utensils. With products this striking, the company's owners have wisely chosen Instagram as its main social media channel, offering news and giveaways and showcasing their goods in use via fantastic food-styled photos.
Think Pink Bows
Think Pink Bows makes handcrafted children’s hair accessories, leg warmers, and petti rompers, and it knows how to make an instant connection with its market.
This Etsy shop capitalizes on the cuteness of its product models, showcasing dozens of pages of babies, toddlers, and school-age girls sporting Think Pink Bows’ headbands and hair clips. It’s an approach that is guaranteed to hit parents right in the heart.
Conscientious consumers love to patronize a business that stands for something, and they’re even willing to pay a premium for its product.
T-shirt maker Zen Threads trumpets its values loud and clear on its “about” page: “We’ve made a commitment to our earth and use a 'GREEN' printing process, free from any harmful chemicals or solvents.”
This eco-conscious business also touts its original designs and hand-screening process -- it refers to its tees as “wearable art” -- creating a strong brand that marches to its own beat.
Zen Threads has a strong presence on Facebook, Twitter, and Instagram, where it showcases its products, provides glimpses behind the scenes of the business, and frequently shows its support for other artisan brands. The customer takeaway is that this is a business you can feel good about patronizing.
Customers want to know who they’re buying from, and it’s up to business owners to offer them a glimpse behind the online storefront. Reclaimed-wood furniture designer Dendro Co does this by elegantly weaving personal details into the company origin story, explaining how the business grew out of a discussion the owners had the night they learned they were expecting their first child. In fact, the shop’s “about” page reads like a love letter from co-owner Tara to her husband. They even feature their infant son as an owner.
The family expertly ties its passion for and commitment to each other and its business into memorable slogans like “When things are built with love, they are built to last” and “Hell-bent on Hand-crafted.” Best of all, they acknowledge their customers’ role in helping them realize their dream. It instantly creates an emotional connection with the brand that a million Facebook “likes” could never duplicate.