5 Benefits of Selling on Shopify
- July 16, 2015 | Suzanne Kearns
If you’ve been following our series about the benefits of various ecommerce sites, you know that we’ve covered all of the major third-party marketplace platforms like eBay, Amazon, and Etsy, but now we’d like to address the turn-key ecommerce solution, Shopify.
As you know, where you sell online can have a major impact on the success of your business, and Shopify is one ecommerce solution that offers some serious perks. Here they are in a nutshell.
The Need for Speed
According to Kissmetrics, almost one-half of consumers expect a website to load in two seconds or less. That same infographic shows that site owners can lose 7 percent of conversions if there is a 1 second delay in page response. Shopify’s Content Delivery Network (CDN) ensures that your site will load quickly, which will result in more conversions for your online business. In fact, one comparison shows that Shopify sites take on average of only 0.89 seconds to load.
Support When You Need It
When you build your own ecommerce store, you will need to have some experience or knowledge about the process--either that or some serious cash to pay a developer. On the other hand, Shopify is known for its customer support for store owners. You will be able to reach someone 24 hours a day via email, instant chat, or phone. And according to Shopify’s site, the people you reach on the other end are “gurus” who can truly help with your questions. You’ll also have access to an active forum with a vast selection of discussions and topics.
Build Your Own Brand
Many people don’t like the idea of selling their products on a third party site because they feel it’s too difficult to build their own brand, including a customer base that’s loyal to them and not to the third party site. But with Shopify, you are in charge of building your brand as you see fit. A solid collection of well designed store themes come with the standard package, and custom themes are available that allow you to truly personalize your site and express your store’s brand. In addition, the platform allows you to integrate social media platforms within your store, which allows visitors to more easily spread the word for you.
If you discover you need custom work done, have no fear! It's straightforward to hook you up with a design expert well-versed in all things Shopify. The company maintains "Shopify Expert" pages you can use to find a local resource to help out.
Apps (Some Free)
You would be hard-pressed to find an ecommerce platform that meets the needs of every online seller. One of the unique perks Shopify offers its sellers is an app store that allows you to seamlessly plug in the apps you need in your online store. Some of the app categories it offers are sales, marketing, inventory, shipping, customer service, accounting, and social media. Some of the apps are for sale, but a good many of them are free.
Good marketing basics are a must when you run an online store, and Shopify offers some great basics, which are included in their standard package. You will be able to conduct email marketing, tinker with SEO and AdWords, and create landing pages fit to your specs.
In addition, Shopify’s tools allow you to create sitemaps, custom title tags, and Meta descriptions for better search engine results. And if you can’t find all the marketing tools you need in the standard package, you’ll find many more in Shopify's app store.
If you’re looking for a killer site for growing your brand and reach, Shopify just might be a great alternative.