Senior Marketing Manager, Events R6483

Marketing | Brighton, United Kingdom,United Kingdom

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Avalara is looking for a Senior Events Marketing Manager who will be responsible for planning and executing live and virtual field events across Europe.

You will have a deep understanding of event strategy and varying requirements for European countries, proven success in planning and executing both live and virtual events, solid project management skills, strong attention to detail, excellent interpersonal, written communication and problem-solving skills, and the ability to learn unaided.

Event Managers work closely with internal and external stakeholders to understand, define, coordinate, and project manage all deliverables, timelines, and milestones associated with tradeshows and other events. This includes work back schedules, marketing strategy, workflow and approvals, managing the event onsite, and providing analytics, reporting and feedback.

Event managers are the facilitators and conduit between many teams to create visibility, cohesiveness and consistency in planning and executing tradeshows and events across all Avalara brands and solutions. The Event Manager provides ongoing guidance, facilitates problem solving, and acts as the “glue” that ties groups together to execute a complex event program aligned with marketing and corporate objectives.

Job Duties:

  • Experience of project set up and delivery of exhibitions within the UK and EU

  • Manage budget, timelines, deliverables, vendors, invoicing, contracting, logistics and reporting

  • Create workspaces and campaigns for planning and reporting on collaborative solutions including SalesForce, Atlassian, Jira, Miro, WorkFront

  • Lead cross functional team in planning and execution of marketing campaign and overall event strategy through cadence meetings

  • Evaluate and mitigate risk associated with each event by working with legal department and vendors

  • Manage events on-site as needed

  • Track and analyze spend and performance by Implementing accurate reporting on budgets, lead generation, and marketing activities and report back to stakeholders

  • Collaborate with Customer Marketing to design, plan and execute customer campaigns and activities at field events

  • Know and own the event KPIs and data to prepare reports to advise Audience Managers, Partner Marketing Managers and other stakeholders on the fit of events to their marketing message and objectives

  • Set up tools and workspaces for reporting and budgeting

  • Build extensive product knowledge and stay in tune with industry, product, partners, and competitors to make recommendations on new events

  • Continuously evaluate industry developments and trends and test new marketing activities to make real time adjustments to maximize performance for both in-person and digital events

  • Assist the team in cleaning up campaign data and updating and maintaining workspace content

  • Become a power user for lead management solution, exhibit asset management solution, campaign management tools and/or own certain processes like apparel and branded merchandise orders

  • Consistently evaluate and improve current processes


  • Demonstrated experience working with cross-functional teams in the planning and execution of large-scale events

  • Demonstrated success in executing events in the UK and EU countries

  • Ability to manage multiple priorities to execute high quality deliverables and finding creative ways to do more with less while staying on budget

  • Confident, self-motivated individual with strong, demonstrable bias for action and curiosity to learn and “figure things out”

  • Bachelor's degree in marketing, and/or business, or related field

  • Minimum of 5 years event management experience with third party events

  • Excellent verbal and written communications skills

  • Ability to think and plan strategically

  • Ability to work well independently and collaborate effectively with a team, building consensus within teams

  • Must be detail-oriented

  • Ability to manage tons of projects at once and meet timelines and goals

  • Ability to prioritize

  • Ability to proactively address issues at shows on site – proven problem-solving skills

  • Strong diplomacy skills

  • Positive attitude

  • Working knowledge of MS Office, Salesforce, and other CRM applications

  • Ability to ride the constant flow of change

  • Mover and a shaker, not an order taker

Preferred Qualifications:

  • CTSM, CMP or CPP certification

  • Salesforce and Tableau experience

  • Experience in the tech industry – Tech savvy

  • Channel experience

About Avalara 

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use.

The Avalara Compliance Cloud® platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world. 

Avalara offers more than 1,000 pre-built connectors into leading accounting, ERP, e-commerce, and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents. 

Headquartered in Seattle, Avalara has offices in North and South America, Europe and India

More information at

Avalara is an Equal Opportunity Employer.

All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, or any other factor protected by law. 

Reasonable Accommodation:

Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at


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