Senior Customer Marketing Manager - EMEA R5774

Marketing | Brighton, United Kingdom

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Avalara is growing rapidly and seeking a customer focused marketing manager to help drive customer loyalty and a better customer experience in Europe. They will be responsible for lifecycle communications (programmatic and ad hoc), supporting scaled customer experiences with partners across the team and potentially driving advocacy efforts for European clients. First and foremost, you need to have demonstrated customer empathy and care in previous roles. You will be the advocate for the customer experience.

You will lead projects and execution driving strongest marketing and transactional communications to support retention and satisfaction within Avalara's customer base. This will require you to influence senior leadership and understand, or have curiosity to learn, marketing automation used to deliver scaled communications

You will work closely with many cross functional teams, including customer loyalty, customer success, marketing, product, support, and implementation. You will help create welcome email campaigns and product adoption campaigns for this customer base.

The ideal candidate may have a generalist marketing background and / or customer service or other customer-facing experiences where you've worn multiple hats and can prioritize the most important tasks. You are organized and show a bias for action tempered with calm. This is a great opportunity to join Avalara's growing customer marketing team and learn Avalara's business through cross-functional work.

Job Duties:

  • Own the ad-hoc customer communication process working cross functionally with business stakeholders to reach customers.

  • Partner with internal content teams to write emails and thought leadership content that will enable our customers to be successful.

  • Manage multiple projects and stakeholders simultaneously to ensure projects and communications are delivered on a timely basis

  • Seek out opportunities to prevent manual communication techniques and deliver automated processes

  • Evaluate performance of marketing and campaigns based on KPIs and defined analytics.

  • Qualifications:

  • Bachelor's degree in business, marketing or communications.

  • 5+ years marketing or project management experience, including experience in a B2B SaaS company.

  • Prior experience in customer marketing, customer experience, and loyalty marketing is a huge plus.

  • Experience in field marketing and/or providing direct support to sales teams.

  • Excellent verbal and written communication skills.

  • Proven experience in working and collaborating with cross-functional teams

  • Experience with CRM automation tools (e.g., marketing automation platforms (especially Eloqua), and analytic tools (e.g. Tableau).

  • Conflict resolution and problem-solving is your jam.

  • Has a positive, can-do attitude and is happy to work with marketing and sales teams in the US and Europe to build beneficial and collaborative relationships.

  • About Avalara:

    We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of fuel, cup of coffee, or pair of shoes, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

    The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

    Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone.

    That's why we're growing fast.

    Headquartered in Seattle, Avalara has offices in North and South America, Europe and India.

    Equal Opportunities:

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, or any other factor protected by law.

    Reasonable Accommodation:

    Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at


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