Senior Digital Marketing Manager – R5854

Marketing | Brighton, United Kingdom,United Kingdom

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Brighton - hybrid / flexi

Avalara is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape.

Headquartered in Seattle, the Channel Optimization team sits in a new building in the heart of Pioneer Square, right next to CenturyLink stadium. We're a team of collaborative, driven individuals that always push the envelope for the business' growth and success.

We're looking for an experienced Senior Digital Advertising Manager capable of developing data driven strategy for our paid social and display platforms, and partnering with internal teams to exceed growth goals through on-going optimization of Avalara's business initiatives in the EMEA region. You'll work alongside a core dedicated paid social and display team in a hands-on position - executing campaigns, pulling insights from reports and analyses, providing recommendations to stakeholders, implementing changes, and more. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.

Job Duties:

  • You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement

  • Execute building, testing and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube).

  • Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle

  • Monitor and maintain multiple advertising budgets between channels and engines.

  • Create, update, and maintain regular performance reports and share with internal teams

  • Work cross functionally to ideate creative advertising campaigns & messaging tests

  • Manage relationships with platform representatives and take advantage of new beta offerings and tools

  • Managing relationships with agencies is a possibility as we continue to grow

  • Qualifications

  • BA/BS in marketing, finance or a related field

  • Minimum of 5 years relevant experience

  • Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads

  • Proficiency in Salesforce, Tableau and Campaign Manager/SA 360 (Google Marketing Platform suite of products) preferred

  • Exceptional analytical skills, including data manipulation and financial analysis

  • Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing

  • Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams

  • Ability to work independently/efficiently and thrive in a fast-paced environment

  • Self-starter, highly organized and able to exercise strong attention to detail

  • About Avalara:

    We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

    The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

    Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone.

    That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Belgium, Brazil, Canada, India, and the U.K.

    Equal Opportunities: 

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

    Reasonable Accommodation:

    Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at


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