Channel Marketing Specialist R8006

Marketing | Brighton, United Kingdom,United Kingdom, United Kingdom

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We're looking for an experienced, creative, results-oriented marketer to join our Partner Marketing team in Europe. The Partner Marketing team's mission is to create an exceptional Avalara experience for partners, supporting them with the right engagement and marketing resources as they start, run, and scale their business with us.

The Partner Marketing Manager in Europe will own marketing with and through our key technology partners and their SIs. This role leads defining our marketing model for technology partners, building joint marketing plans, defining success metrics, and executing co-marketing campaigns and programs to drive acquisition and activation, and ultimately helping partners grow their business.

Job Duties:

  • Develop a deep understanding of our Prospect and customers' care abouts and how we solve them through our strategic partnerships.

  • Define annual joint marketing strategies, objectives, and measures of success with our top technology partners.

  • Build joint messaging and produce co-marketing assets with top technology partners

  • Execute co-marketing plans and activities to drive scaled acquisition through partners and create sales pipeline with and through partners

  • Build relationships with marketing leaders and gain commitment for joint marketing plans

  • Create repeatable, high-value partner enablement campaigns that deliver positive ROI.

  • Master our robust set of tools for planning, reporting, requesting marketing services, and launching marketing campaigns

  • Align with our Partner Business Development team to recruit new partners into our ecosystem

  • You will be working closely with the Sales and Partnerships team to jointly increase Avalara's platform adoption and satisfaction with and through partners.

  • You'll collaborate with the partner business leaders to define priorities and align the marketing plan to their business plan

  • Together with our corporate content teams, you will develop the value proposition and messaging to our channel partners, identify content gaps and work cross-functionally to build the materials needed


  • Bachelor's degree in marketing or related field, MBA preferred

  • 7+ years of relevant marketing experience in the B2B technology space

  • Experience building marketing plans with technology alliance partners and a solid understanding of channel models

  • Ability to influence and collaborate with sales leaders

  • Understanding of buyer personas and experience building digital omnichannel campaigns

  • Superb organization and project management skills and the capacity to manage multiple complex projects at once

About Avalara:

We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone.

That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Europe, Brazil, Canada, India, and the U.K.

Equal Opportunities: 

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Reasonable Accommodation:

Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at


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