Senior Product Marketing Manager - e-Invoicing m/f/d R2880

Marketing | Karlsruhe, Germany,Berlin, Germany

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Want to join a dynamic, rapidly growing SaaS company that's disrupting a multi-billion-dollar industry? Avalara is a dynamic B2B SaaS company that provides cloud-based software for sales tax and other indirect taxes. We are pioneering technologies to make the complicated world of sales tax easier for our customers.

The Product Marketing organization is responsible for defining product portfolio, customer segmentation, market sizing, buyer personas, buyer journeys, messaging and positioning, customer-facing collateral, competitive analysis, field communication, win-loss interviews, customer evidence, and product launch activities. This team is accountable for all Avalara products across all geographies.

This Product Marketing role provides an opportunity to design and own the execution of a range of go-to-market, Sales enablement, and messaging and positioning initiatives across multiple products. This role will own the product marketing initiatives for INPOSIA, a German software company that delivers e-invoicing, digital tax reporting, and system and data integration to support digital transformation efforts and address real-time compliance requirements for businesses. INPOSIA was acquired by Avalara in April 2021.

The ideal candidate for this role thrives in a dynamic, fast-paced, and innovative environment and brings a breadth of hands-on experience to Product Marketing. In this role, you will be responsible for developing deep customer insights and translating those into hard-hitting messaging and positioning frameworks and a wide range of customer and Sales-facing collateral. You will be the go-to-market expert and direct Sales enablement for your products. You will collaborate cross-functionally with Avalara GMs, Product Management, Partner Management, Marketing, and Sales to enable decision-making based on solid quantitative analysis and data-driven insights.

Job Duties:

  • Work closely with Product Management, Partner Management, Engineering, Sales, and Marketing to orchestrate launches of new products, features, and integrations into market.

  • Craft engaging messaging and positioning, Sales talk-tracks, customer presentations, case studies, and other collateral for new and existing products.

  • Deeply understand our customer segments and buyer personas to effectively communicate value propositions and differentiators.

  • Identify needs for and manage the development of Sales enablement tools and resources.

  • Develop Sales training materials, and orchestrate and execute training.

  • Perform competitive and market research to prepare the company, particularly Sales, for addressing trends and competitive situations.

  • Participate in developing presentation content for industry or customer conferences.

  • Work across all of Avalara's products and geographies to provide strategic support to Marketing and Sales.

  • Qualifications:

  • Bachelor's degree or equivalent working experience.

  • 5+ years' experience in technology/SaaS industry Product Marketing or similar role.

  • High adaptability, strong sense of ownership, and eager curiosity in navigating a rapidly changing environment.

  • Ability to collaborate inclusively and cross-functionally and work well with diverse perspectives and multiple stakeholders to drive company success.

  • Relentless focus on direct and indirect customer interaction to understand and be the champion for customer needs and pain points.

  • Excellent communication and presentation skills, both verbal and written, to craft and articulate compelling stories for B2B technology products.

  • Data-driven mindset when making decisions and process-oriented approach to execution and measuring success.

  • Strong analytical abilities to conduct market research and develop insights from both quantitative and qualitative data.

  • Proven track record of quickly understanding new markets, industries, products, and customer audiences.

  • Ability to create tangible marketing deliverables as well as think creatively and strategically.

  • Preferred Qualifications:

  • Experience in Product Management or product development.

  • Experience with tax research and content subscription products.

  • Masters of Business (MBA) degree.

  • About INPOSIA:

    INPOSIA is one of the most technologically advanced companies working in digitisation and business integration. We supply the right product to enable any size of company in any sector to digitise their business processes effortlessly.

    Our solutions range from on-premise software to private or public clouds. Our products are as diverse as the needs of every individual company. For many years we have been the leading partner in digital solutions for numerous well-known international customers in the most varied of sectors and markets.

    About Avalara:

    We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

    The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

    Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone.

    That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Belgium, Brazil, Canada, India, and the U.K.

    Equal Opportunities:

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

    Reasonable Accommodation:

    Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at

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