Avalara Author Gene Marks
Gene Marks is a columnist, book author, CPA, and owner of Marks Group PC, a technology and consulting services firm. Gene writes every day on business, politics, and public policy for the Washington Post and weekly for Forbes, Inc. Magazine, Entrepreneur, and the Huffington Post.
Avalara Author Jaime MacDonell
Jaime MacDonell is a Marketing Manager for Avalara’s Excise and CertCapture products. She spends most of her days trying to understand the complexities of fuel tax. If you have a question about how natural gas and biofuels differ when it comes to excise taxes, she’s your girl.
Avalara Author Matt Nelson
Matt Nelson is an Avalara solutions engineer with astonishingly deep knowledge of fuel tax. He once built a complex state-by-state excise rate comparison spreadsheet, just for fun.
Avalara Author Balz Wyss
Balz is leading Avalara’s Channel Development & Partner Programs. Balz loves working with partners of all kinds! At Avalara he incubates new channels, develops scalable business models, and drives strategic alliances, building on his experiences working for various leading multi-national IT and media companies in Europe, the USA and Asia, including Microsoft, RealNetworks, Time Warner-AOL’s Netscape division, Knight-Ridder Information and GFK Switzerland.
Avalara Author Mark Wilhelm
Mark Wilhelm joined Avalara in 2005, bringing an extensive background in the accounting profession and the Enterprise Resource Planning vertical. Mark currently leads the Partner Launch group responsible for working with partners that design, develop, certify, and launch new Avalara solutions and integrations.
Avalara Author Christina Lengyel
Christina Lengyel is a writer by trade and has found herself in taxes by way of research. As an analyst, she has tracked down thousands of products by UPC in order to determine when and where they are taxed.
Avalara Author Will Frei
Will Frei directs social media and blogging for @avalara. He is on a mission to help make sales tax less taxing for businesses of all kinds.
Avalara Author Scott Peterson
Scott Peterson is the Vice President of U.S. Tax Policy and Government Relations for Avalara, Inc. In his role, Scott leads Avalara’s effort to be the first name in sales tax automation. Prior to joining Avalara Scott was the first Executive Director of the Streamlined Sales Tax Governing Board. For seven years Scott acted as the chief operating officer of an organization devoted to making sales tax simpler and more uniform for the benefit of business. Before joining Streamline Scott spent ten years as the Director of the South Dakota Sales Tax Division where he was responsible for the state sales and use tax, the state’s contractor’s excise tax, the sales and use tax for over two hundred cities, and the sales and use tax for four tribal governments.
Avalara Author Alan Holley
Alan is a social media specialist at Avalara working with partners and influencers in the accounting industry. As part of Avalara’s ongoing mission to build thriving relationships with accounting and bookkeeping firms, Alan is committed to adding value to online communities through the sharing of digital resources and engagement on social media platforms.
Avalara Author Jeremy Korst
Jeremy Korst is Chief Marketing Officer at Avalara. His broad and deep experience in the tech industry includes executive roles at Microsoft and T-Mobile. Jeremy serves on the boards of both the University of Puget Sound and the Wharton School, University of Pennsylvania, as well as those of several technology startups.
Avalara Author Ashley Fenlon
Ashley is a Marketing Specialist who writes and creates content for B2B software company, CIMcloud. Her goal is to help others understand Customer Interaction Management, and the CIMcloud culture and brand. To learn more, visit CIMcloud.com. A native of Michigan, she attended Northern Michigan University where she received her Bachelors in both English and Public Relations. After exploring the world for several years, she visited South Carolina, fell in love with warm, sunny days and southern hospitality, and resides there to this day.
Avalara Author Silvia Aguirre
Silvia is the co-founder of Avalara CertCapture. She’s a former tax auditor-turned-accountant with a passion for helping businesses achieve 100% compliance.
Pascal Van Dooren
Avalara Author Pascal Van Dooren
Pascal Van Dooren is chief revenue officer at Avalara.
Avalara Author Toby Bargar
Toby is an attorney and senior tax consultant in the Avalara Communications business unit. He regularly speaks about and advises customers on complex transaction tax issues, particularly in the field of communications tax and regulatory surcharges.
Avalara Author Kid Misso
Kid is a Senior Director of Solution Consulting at Avalara and responsible for sales engineering and professional services in Europe. Kid is a Systems Analysis graduate and has over twenty years of IT experience in a broad range of disciplines from development and product management through systems implementation, sales support and software sales management. Kid has worked for Xerox, American Express, Sabrix and Thomson Reuters as well as multiple technology start up companies. In the last twelve years he has specialised in international indirect tax automation.
Rachel Le Mieux
Avalara Author Rachel Le Mieux
Rachel has been practicing in state and local taxes since 1985. She is a certified public accountant, and a certified member of the institute (CMI) for professionals in state and local taxation with an emphasis in sales tax. She consults with clients in a broad range of industries on state and local tax issues involving sales and use taxes, gross receipts taxes, income taxes, and other miscellaneous taxes.
Avalara Author Andrew Johnson
Andy graduated with a master’s degree in accounting with emphasis in taxation from Brigham Young University. He began his career in state taxation with Arthur Anderson, then after four years he partnered with Jerry Peisner and in 1992 founded Peisner Johnson & Company, LLP. Andy is an experienced professional in state and local tax matters and has consulted hundreds of companies in virtually every industry across the country. He is also a member of the AICPA and the Texas Society of CPAs.
Avalara Author Peter Horadan
Prior to joining Avalara, Peter had the privilege of participating in both the start of the Online Banking and Software as a Service (SAAS) movements. Peter helped banks go online for the first time in the early days of the Internet by leading the team that created the Online Banking Server at Microsoft, and then later as VP of Products at Corillian, now a part of Fiserv. Peter also helped launch the SAAS movement by leading the team that created the On-Demand version of Concur Expense, the world’s leading corporate expense management solution. Peter is now helping to drive the next major technology shift – the inevitable automation of transactional tax compliance – as head of engineering and operations teams at Avalara.
Avalara Author Carolynn Kranz
Carolynn specializes in multi-state tax matters and has unparalleled expertise in the sales and use tax issues associated with high tech transactions. Before starting two firms — (1) Kranz & Associates, PLLC, a boutique law firm specializing in state and local taxes; and (2) Industry Sales Tax Solutions, LLC, a subscription database containing the sales and use taxability of software related transactions, digital content, and cloud services — Carolynn worked for Big Four accounting firms. Carolynn was recognized by State Tax Notes in its monthly State Tax Spotlight, and she is a frequent speaker and author on multi-state sales and use tax matters.
Avalara Author Amy Morgan
Amy Morgan is VP Cross-Border & Global Trade at Avalara, responsible for products and features related to automating global trade and Cross-Border tax compliance in retail environments. Amy is a Licensed U.S. Customs Broker and Certified Customs & Export Specialist who has managed global trade and customs compliance operations for Amazon, Costco Wholesale, Nordstrom, and Microsoft, and spent two years consulting exclusively with small and mid-size companies to understand their Cross-Border struggles. She is a global trade enthusiast on a mission to use her “big trade” background to eliminate Cross-Border bureaucracy for companies of all sizes.
Avalara Author John Sallese
John Sallese has more than 24 years of tax compliance and audit experience. Before Avalara he worked at a Big 4 accounting firm, with other tax software providers, and in industries ranging from ecommerce and technology to manufacturing and telecommunications. Avalara helps businesses of all sizes achieve compliance with transaction taxes — including leading software companies such as NetSuite, Marketo, Webtrends, WatchGuard, SugarCRM, Ubisoft, Support.com, and more.
Avalara Author Mike Maselli
Mike Maselli is a senior director of product management at Avalara. Mike has been in software product management roles for the past 20 years, leading innovative B2B and B2C cloud-based and on-premises Web and mobile projects for solving high value challenges for business of all sizes across multiple market segments.
Avalara Author Susan McLain
Susan McLain began her career as a technical writer in technology industries such as satellite networking and medical devices. Her skills encompass technical and marketing writing, usability engineering, verification and validation testing and protocol writing, requirements development, business analysis, technical illustration/graphic design and marketing. She has owned her own business providing service to small to medium sized business and in other positions, she has been in project management, documentation and marketing. She is currently the content specialist for Avalara helping to “make sales tax less taxing.”
Avalara Author Erin Wiggins
Erin has been a sales tax content expert working with Avalara for over 3 years. Though she lives in California, she’ll always be a diehard Seahawks fan!
Avalara Author Rachael Brownell
Rachael is a content writer with Avalara with over 15 years experience of regulatory and legislative analysis. She also plays a mean game of Scrabble.
Avalara Author Seth David
Seth David brings his QuickBooks, Sage, Xero and other productivity software e-teaching super powers to the table.
Avalara Author Gary Davis
Gary Davis is the Senior Product Manager in the Excise Tax Division at Avalara. He has more than 20 years of software industry experience as a programmer, business analyst, support specialist, pre-sales systems engineer, and product manager. Prior to joining Avalara, Gary was a product manager at FuelQuest, where he led several fuel order management, pricing, and business intelligence initiatives. Gary holds an MBA degree and a B.S. in mathematics.
Avalara Author Lisa Peer
Lisa Peer is a Tax Compliance Manager for the Communications Business Unit in Avalara. She works closely with clients for their everyday returns needs.
Avalara Author David Campbell
David Campbell is Vice President of Product Management for excise tax products at Avalara. His job is to figure out what excise tax products Avalara should create, what those products should do, and how they should be marketed, sold, and supported.
Avalara Author Sandra Thomas
Sandra is a senior tax consultant with Avalara Communications. As a CPA and former government auditor she provides invaluable guidance to communications customers dealing with complex transactional tax issues.
Avalara Author Jeanette Sherman
Jeanette is a former journalist and legal writer who is fascinated by the complexities of sales tax worldwide. She learns something new every day.
Avalara Author Kim Clark
Kim leads the Compliance Team in the Avalara Communications business unit. Her background in Senior Finance and Operations roles and in-depth experience in the development and successful implementation of key organizational strategies provides invaluable guidance to help increase efficiency and drive organizational excellence.
Avalara Author Aberdeen Group
Since 1988, Aberdeen Group has published research that helps businesses worldwide improve their performance. Our analysts derive fact-based, vendor-agnostic insights from a proprietary analytical framework, which identifies Best-in-Class organizations from primary research conducted with industry practitioners. The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision-making and improve business strategy.
Avalara Author Nathan Joynt
Nathan Joynt is the Content Director for Oracle Commerce Cloud. He writes regularly about eCommerce, SEO and content marketing best practices. He has over a decade experience working in-house with eCommerce and technology companies.
Avalara Author Shane Ratigan
Shane is a manager at Sales Tax Institute who focuses on the nexus between taxation and technology in the state and local realm.
Avalara Author Brian Austin
Brian is Director of Industry Relations at Avalara, working closely with accountants, bookkeepers, consultants and other apps within Avalara’s expansive partner ecosystem, helping to spread the word about Avalara's compliance solutions for sales tax, 1099 and more
Avalara Author Jim Nelson
Jim Nelson is a tax research analyst in the Avalara Communications business unit. His responsibilities include monitoring state and local jurisdictions for tax law changes that affect Avalara products and customers.
Avalara Author Chris Osborne
Chris has 20 years of experience in the ERP and CRM software industry. He has held a variety of positions throughout this time ranging from hands-on development, sales, marketing, and management. Chris most recently came from an organization where he played an instrumental role in bringing an on-premise enterprise application to the Salesforce.com Cloud Platform.
Avalara Author Zach Hanlon
Zach Hanlon the Director of Product Marketing for @oraclecommerce. He’s a big picture guy at heart with an engineer's eye toward practicality. His career has spanned software sales, consulting and now marketing. He loves the feeling of actually solving a problem and he thinks helping people is more important than helping yourself.
Avalara Author Bubba Lange
Robert "Bubba" Lange is the Senior Vice President, Solution Engineering at Avalara. He has more than 35 years of ERP implementation, sales and distribution, business development, finance, and transportation experience. As senior vice president of solution engineering, he has direct responsibility for pre-sales solution definition across all excise tax automation product lines.
Avalara Author Kerry Alexander
Kerry manages marketing programs for Avalara. She writes about the business challenges of managing sales tax and the benefits of automating compliance.
Avalara Author John Hoyt
John Hoyt is a Solutions Specialist at Technology Management Concepts (TMC). TMC specializes in the implementation of financial and business management systems, helping customers streamline their processes and maximize productivity. As a Microsoft Gold Partner, they are recognized for exceptional customer service, training and support. Combined with proactive customer services, they've built their reputation as the premier Microsoft Dynamics Partner in Southern California, while also serving companies nationally and globally.
Avalara Author Richard Asquith
Richard works at Avalara, helping businesses of all sizes achieve compliance with international transactional taxes, including VAT, GST and Sales Tax through automation. He has worked for over 25 years across Europe, assisting companies going global.
Avalara Author Rodrigo Zerlotti
Rodrigo Zerlotti has more than 25 years of technology and tax experience, including 15 years in Brazil as founder and CEO of SuitePlus, responsible for the ERP localization of Netsuite; and founder of Rezolve, a cloud technology company. Zerlotti leads Avalara’s expansion into Latin America.
Avalara Author Patrick Foster
Patrick makes it his mission to rescue entrepreneurs from the ecommerce startup killers: financial issues and bad business management. He is a passionate advocate of ecommerce journeys and stories, and he’s always looking to find like-minded thinkers and doers.
Avalara Author Courtney Carstens
Courtney Carstens is a 13-year marketing veteran with seven years specializing in excise motor fuel taxation. She’s currently responsible for managing demand generation and PR initiatives for Avalara’s Excise solutions. She’s a proud Texan, an Army brat, a lover of college football, and an avid history buff. She loves to cook and sing.
Avalara Author Melissa Sargeant
Melissa Sargeant has been developing and marketing software products for more than 20 years. She joined Avalara in 2014 as VP of Marketing for Avalara’s Excise, CertCapture and Communications business units. Melissa is an early riser and an avid runner.
Avalara Author Wendy Leonard
Wendy Leonard is a product manager with Avalara that has active in sales and use tax for 16 years. While she finds all of sales tax interesting, she is drawn to exemption certificate issues and over the years has built products to help manage exemption issues as well educated in the industry with speaking and writing engagements.
Avalara Author Steven Dunston
Steven Dunston is a marketing technologist with experience as a web developer, SEO specialist and creative director. Steven is director of the Marketing Technology Group at Avalara.
Avalara Author Jessica Davis
Jessica Davis is the Marketing Operations Manager at Avalara.
Avalara Author Gail Cole
Gail Cole is a Senior Writer at Avalara. She’s on a mission to uncover unusual tax facts and make complex laws and legislation more digestible for accounting and business professionals.
Avalara Author Michelle Cronolly
Michelle is responsible for the management and development of the New York and California NetSuite User Group live events, as well as aiding the development and implementation of social media, email, and other marketing campaigns for BSPNY. Michelle is Inbound Certified, Email Marketing Certified, and Hubspot Certified. Michelle is a marketing guru by day, and a lifesaving EMT by night.
Avalara Author Robert Lockard
Robert Lockard is a copywriter with Fishbowl. He writes for several blogs about inventory management, manufacturing, QuickBooks and small business. Fishbowl is a #1-requested manufacturing and warehouse management software for QuickBooks users. Robert enjoys running, reading, writing, spending time with his wife and children, and watching movies
Avalara Author Kayley Bell
Kayley Bell is the Chief Operating Officer at DSD Business Systems. As COO, her responsibilities include Finance, Human Resources, Sales/Marketing, Administration and Product Development/IT. With over sixteen years of experience in the Technology and Accounting field, Kayley prides herself in understanding the importance of Human Capital Management in developing high performance employees and corporate cultures. At DSD, she has focused on developing a highly responsive organization dedicated to improving customer performance.
Avalara Author Jon Roskill
Jon Roskill is the Chief Executive Officer of Acumatica. Jon has 25 years of leadership experience in the software business. He joins Acumatica after a 20-year career at Microsoft where he led efforts in many areas including product development for developer tools, as well as the business operations, strategy, and marketing for all of Microsoft US. Jon's most recent role was Corporate Vice President for the Worldwide Partner Group where he led a global sales and marketing team of more than 5,000 employees and Microsoft's 640,000 partners. Jon has a Bachelor of Applied Science, Computer Engineering, from University of Massachusetts in Amherst, and an MBA from Boston University.
Avalara Author Patrick Wolf
Patrick Wolf is a content marketing specialist for Apttus, with expertise in sales, content creation, and SEO.
Avalara Author Brendan O'Brien
Brendan O’Brien is Co-founder and Chief Evangelist for Aria Systems. Brendan has been in the recurring revenue services business for over 20 years. He is a recognized pioneer, thought-leader and inventor of cloud billing, and sought-after expert to help businesses monetize their businesses in preparation for the Internet of Things (IoT).
Avalara Author Patti Passinault
Avalara Author Sheri Pollock
Avalara helps businesses of all sizes get tax compliance right. In partnership with leading ERP, accounting, ecommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transaction taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world in the U.K., Belgium, Brazil, and India.
Avalara Author Mark Huson
Mark Huson leads West Monroe’s Mergers & Acquisitions practice in the Pacific Northwest, as well as its national Revenue Engine Diligence and Growth Acceleration center of excellence.
Avalara Author Tony Susak
Tony Susak is General Manager of Avalara’s Telecom business unit. In previous roles at AT&T, as well as Cricket Communications, Cingular Wireless, Virgin Mobile, and General Motors OnStar, his teams were responsible for calculating, filing, and remitting millions of transaction tax dollars annually. He also was instrumental in developing policy that affected legislation involving vehicle telematics and communication taxes.
Avalara Author Meredith Wood
Meredith Wood is the Editor-in-Chief at Fundera, an online marketplace for small business loans that matches business owners with the best funding providers for their business. Specializing in financial advice for small business owners, Meredith is a current and past contributor to Yahoo!, Amex OPEN Forum, Fox Business, SCORE, AllBusiness, and more.
Avalara Author Anne Rubin
Anne writes marketing content at Avalara to help customers and business owners uncover compliance pain points and get up to speed with Avalara solutions and services. Anne enjoys tackling the complex and confusing nature of sales tax, so customers can take action and get compliance right.
Avalara Author Mike Plaster
Mike Plaster is a former journalist who now owns and runs a small business. He began a partnership with Avalara in 2018, aiming to shed light on issues important to small business owners and Amazon sellers.
Avalara Author Scott McFarlane
Scott is CEO and co-founder of Avalara. Responsible for the vision and strategic direction of the company, Scott has a long history of advancing ideas that shake up the status quo.
Avalara Author Jennifer Sokolowsky
Jennifer Sokolowsky writes about tax, legal, and tech topics. She has an extensive international background in journalism and marketing, including work with The Seattle Times, The Prague Post, Avvo, and Marriott.
Avalara Author Laura Walter
Laura Walter is a CPA who specializes in cryptocurrency and assisted us with this article. If you need any help with your taxes or have questions about how you can integrate cryptocurrency into your business, feel free to reach out to Laura. Her email is email@example.com and she can be found on Twitter @CryptoTaxGirl.
Avalara Author Victoria Sullivan
Victoria Sullivan is a Marketing Manager at Payability. She has over eight years of social media, copywriting, and marketing experience. Prior to joining the Payability team, Victoria developed social media content and strategies for top technology brands such as Skype and Samsung. She holds a degree in Advertising from Syracuse University's S.I. Newhouse School of Public Communications.
Avalara Author Christal Bemont
Christal Bemont is the Senior Vice President & General Manager of the global Small, Midsized, and Nationals (SMN) business unit at Concur, the leading provider of integrated travel and expense management solutions. Christal joined Concur in 2004 playing an integral role in growing Concur’s largest global clients, leading multiple sales teams to success, and developing & leading the Nationals segment. Living in the Greater Chicago area, Christal serves the community through supporting and volunteering at organizations such as the Anderson Animal Shelter and the local women’s shelter. In addition, Christal is a strong supporter of Feed My Starving Children, a non-profit organization committed to feeding hungry children.
Avalara Author Russell Banzon
Russell Banzon is a Marketing Specialist at Apttus where he manages paid digital advertising and social media. Previously he held a business development position at Morgan Stanley. His passions aside from marketing are for hip-hop dance, the Oakland Raiders, and the Golden State Warriors. Connect with him on LinkedIn!
Avalara Author Ted Spence
Ted Spence is working as Director of AvaTax Core Engine at Avalara.
Avalara Author Qijing Yu
Qijing Yu started her journey at Avalara in early 2015. During her time with the company, she has gained a comprehensive understanding of tax compliance as a senior engineer across various teams and products. Today, she leads the AvaTax API and Developer Relations teams.
Avalara Author Genevieve Conty
Avalara Author Wayne Myer
Wayne Myer is a Software Engineer on the Developer Relations Team, an engineer-to-engineer resource for the AvaTax API. When not working on code and documentation, Wayne can be found living on a sailboat, sailing said boat, scuba diving, and long-distance bicycling.
Avalara Author Jeff Meisner
Avalara Author John Horsley
Avalara Author Han Bao
Avalara Author Mark Withers
Mark Withers is a founding team member of Avalara, starting in 2004. During his tenure with the company, he has worked on engineering, product, and program teams. Currently, he assists Avalara Partners with design, certification, and launching their Avalara integrations into the marketplace.
Avalara Author Tela Andrews
Avalara Author Julia King
Avalara Author Bob Erdman
Avalara Author Charlie Morrisette
Avalara Author Aaron Robles
Avalara Author Joseph Savarese
Avalara Author Amy Morgan
Avalara Author Anagha Sulakhe
Avalara Author Kevin Hess
Avalara Author Joe Savarese
Avalara Author Jordan Brennan
Avalara Author Bob Maidens
Avalara Author Avalara
Avalara helps businesses of all sizes achieve compliance with transactional taxes, including VAT, sales and use, excise, communications, and other tax types through automation, education and support.
Avalara Author Bethany McDonald
Avalara Author Chris Cline
Avalara Author Chris Cline
Avalara Author Jaimy Ford
Avalara Author Jared Eddy
Avalara Author Jeannette Sherman
Avalara Author Jessica Sillers
Avalara Author Katherine Gustafson
Avalara Author Laura McCamy
Avalara Author Lee Polevoi
Avalara Author Marcus DeHart
Avalara Author Mark Berens
Avalara Author Michael Ansaldo
Avalara Author Ryan O'Donnell
Avalara Author Stephanie Faris
Avalara Author Suzanne Kearns
Avalara Author Tim Parker
Avalara Author Will Frei
Avalara Author Gene Marks
Avalara Author Mike Plaster
Mike Plaster is a former journalist who now owns and runs a small business. He began a partnership with Avalara in 2018, aiming to shed light on issues important to small business owners and Amazon sellers.
Avalara Author Greg Bulmash
Avalara Author Lokeuei
Avalara Author Dustin Welden
Avalara Author Anya Stettler
Avalara Author Seanrust
Avalara Author John Beaty
John Beaty serves as General Manager for Excise at Avalara. His extensive experience in process technology consulting in the petroleum industry, including adaptation of global ERP solutions and energy trading and risk management systems, has taken him across the United States and overseas to Asia, Europe, the Middle East, and South America.
Guest Author Serge Frigon
Serge Frigon is Fusebill's product architect. He is passionate about improving billing processes for SaaS and other subscription-based business. Throughout his career, Serge has a firsthand view of how important financial insights can be to the health of a company. With 20+ years in SaaS and billing software systems, Serge has worked closely with CFOs and senior accountants to architect effective solutions to subscription billing complexities.
Guest Author Rachel Hobble
Rachel Hobble is the Marketing Specialist at Virid. She loves all things creative and develops the content strategy for Virid's website and social media. When she's not writing whitepapers or creating email campaigns, she enjoys scrapbooking, baking, and playing with her dog, Coco.
Avalara Author Jeff Carroll
Jeff Carroll is General Manager for Avalara for Beverage Alcohol. He was formerly Product Management Director and prior to Avalara, he served as Chief Product Officer at Compli, overseeing the development of software solutions and marketing strategy. Jeff regularly speaks about and advises customers on beverage alcohol compliance issues, particularly in the areas of direct shipping and sales tax.
Rachel Dumas Rey
Avalara Author Rachel Dumas Rey
Rachel Dumas Rey established Compli in 1997 to address the need for alcohol beverage compliance. She has served on several wine industry boards and committees, and lectured on beverage compliance in a variety of professional settings. Rachel has also worked for the U.S. Department of Commerce’s Export Administration and for Seagate Software. She holds a B.A. in Political Science from California Polytechnic State University and a Masters in Political Science from San Diego State University.
Avalara Author Maureen Herrera
Maureen Herrera serves as Tax Research Specialist II on the Beverage Alcohol team at Avalara. Her previous positions include Director of Compliance for Compli, General Manager of Alcohol Warehouses, and Regional Director for Pack n’ Ship Direct. Currently she lives in Paso Robles, California, with her husband and two (nearly adult) children.
Avalara Author Shannon Fahey
Prior to serving in her current role as a Tax Research Analyst, Shannon worked as a Reporting Specialist in the Returns department of Compli, gaining knowledge and experience about the unique tax policies of each state. In her current position with Avalara, Shannon has the opportunity to follow and report on tax policies and legislative changes that affect wineries, breweries, and distilleries in the United States.
Avalara Author Chris Walker
Chris Walker is a Software Engineer on Avalara's Developer Relations team. When not building cool things, he can be found jumping off of mountaintops or cruising on an electric longboard.
Avalara Partner Firepush
An all-in-one omnichannel remarketing solution for ecommerce, Firepush helps Shopify store owners re-engage and win back customers through automated web push, email, SMS, and Messenger marketing campaigns. Through customer insights and innovative technology, store owners can send customers timely messages designed to make them take action. Campaign types include a welcome greeting, abandoned shopping cart alerts, special offers, discounts and flash sales, delivery updates, and more.
Guest Author Beatriz Estay
Beatriz is a Small Business Content Marketing Specialist at BigCommerce. She specializes in ecommerce, marketing and merchandising strategies, influencer and branding work, and social media.
Guest Author Antony Vadakekkara
Antony Vadakekkara is a marketing associate with BORN, a global digital and content production agency. He is a graduate of NYU with bachelor’s degrees in Economics and History.
Avalara Author Rohish Deshmukh
Rohish Deshmukh is a senior software engineer on the Avalara AvaTax API team since late 2017. He works on improvement and maintenance of the AvaTax REST API. In his spare time, Rohish manages Avalara's unofficial soccer team and loves reading articles on health and wellness.
Avalara Partner Brightpearl
Brightpearl is a retail operations platform for retailers and wholesalers with a clear mission to automate the back office so merchants can spend their time and money growing the business. The complete back-office solution from Brightpearl includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse management, and logistics. In addition, the solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce, and Shopify. Over 1,200 businesses in 26 countries use the Brightpearl platform, which manages over 10 million transactions and $3 billion of business a year.
Avalara Author Steve Lacoff
Steve Lacoff is General Manager of Avalara for Communications. He previously served as Senior Director of Product Marketing for Avalara’s Strategic Initiatives Group. With a focus on data, VoIP, and video streaming, Steve has spent more than 15 years in various GM, product, and marketing leadership roles in communications and technology industries, including Disney’s streaming services and Comcast technology solutions. Steve now drives overall business unit strategy and regularly provides thought leadership on today’s changing industry landscape and associated tax impacts.
Hoang Anh T. Bui
Avalara Author Hoang Anh T. Bui
Hoang Anh T. Bui is a Software Engineer on Avalara's AvaTax API Platform team since 2019. He works on improvement and maintenance of the AvaTax REST API. He is a food fanatic and a video game enthusiast.
Avalara Author Jonathan Parramore
Jonathan Parramore is a Data Scientist II at Avalara. He works with disparate data to tell actionable stories for Avalara and develops visual analytics environments to equip Avalara’s product, finance, engineering, and various business groups with the data needed to make informed decisions.
Avalara Author Jay Lee
Jay Lee oversees Avalara's growth in business through marketing, product development, and business strategy. He brings more than 20 years of experience developing high-performing marketing teams that are empowered to increase customer engagement and drive financial results. Prior to Avalara, Jay served as the global head of marketing for PayPal's Business Financing Solutions division, where he helped small businesses obtain financing to achieve their aspirational goals.
Avalara Author John Regan
John is a Senior Strategic Alliance Manager at Avalara, accelerating the inevitable mass adoption of tax compliance automation. Teaming with key Avalara technology partners, John helps mutual customers get tax compliance done right.
Jonathan Parramore and Sam Carlson
Avalara Authors Jonathan Parramore and Sam Carlson
Jonathan Parramore is a Data Scientist II at Avalara. He works with disparate data to tell actionable stories for Avalara and develops visual analytics environments to equip Avalara’s product, finance, engineering, and various business groups with the data needed to make informed decisions. Sam Carlson is a Data Visualization Designer at Avalara. He works to design data dashboards for business reporting and decision-making.
Avalara Author Olivia Leigh
Olivia Leigh is program manager for Avalara for Beverage Alcohol. She previously held the roles of product manager and licensing director with a specialty in operating state licensing and federal basic permits. In her current role, Olivia surfaces key business insights to improve operations, supports software feature development efforts, and serves as subject matter expert for California ABC, TTB, acquisitions, and transitional licensing matters.
Guest Author Jimmy Rodriguez
Jimmy Rodriguez is the COO and co-founder of 3dcart, an ecommerce software that helps build SEO-friendly online stores. He's dedicated to helping internet retailers succeed by developing digital marketing strategies and optimized shopping experiences that drive conversions and improve business performance.