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New THRIVEcast Series Focuses on Innovation and Disruption in the Accounting Profession

GREENVILLE, S.C.--(EON: Enhanced Online News)--The THRIVEal +CPA Network, an online venue where Cloud-centric accounting professionals build community, collaborate, focus on technology and innovate for the future of the CPA industry, and CloudSolutions Alliance, a CPA-focused educational collaborative comprised of Fujitsu Computer Products of America, Inc., XCM Solutions, SmartVault, FreshBooks and Avalara, today announced a new podcast series for accountants, called THRIVEcasts. The first four THRIVEcasts are available for download now.

“The new generation of accountants involved in the THRIVEal+CPA Network are not so much challenging the status quo – they’re inheriting their fathers’ firms, or starting their own, and rapidly changing the way firms function and serve clients”

The THRIVEcasts are described by THRIVEal +CPA Network founder Jason Blumer, CPA.CITP, CFE, as a journey through the rapidly changing world of accountancy, and a new information source for younger and forward-thinking CPAs that are moving into firm ownership while striving to become more relevant and effective for their clients.

“The new generation of accountants involved in the THRIVEal+CPA Network are not so much challenging the status quo – they’re inheriting their fathers’ firms, or starting their own, and rapidly changing the way firms function and serve clients,” said Blumer, who is Managing Shareholder, Blumer & Associates, CPAs, in additional to his THRIVEal+CPA Network role. “CPAs are closer than anyone to helping their clients improve business processes to become more profitable. This new generation of CPAs will innovate at every turn in order to change and adapt, and continually challenge their competition by providing better client service and an enhanced client experience. Perhaps more than anything, the THRIVEcasts are documenting and making sense of this rapid evolution of public accounting, which is proving to be highly innovative and constructively disruptive.”

Previous THRIVEcasts have featured Greg LaFollette, Vice President of Product Strategy at CPA2Biz, and Eric Pulaski, CEO at SmartVault, and noted expert on Cloud security.

This month’s THRIVEcast focuses on self-management and coaching, and includes interviews with Marshal Kushniruk, EVP, Business Development, at Avalara, and Kim Hogan, Business Development Manager at Fujitsu.

About THRIVEal+CPA Network

The THRIVEal +CPA Network, founded by Jason Blumer in 2010, is a community for young (and young at heart) CPAs to support one another. It is a place where "cloud people" build community, collaborate, focus on technology, and innovate for the future of the CPA profession. These goals are accomplished in several ways, including the use of social media, webinars, community calls, the monthly THRIVEcast, conferences, and more. For more information, visit THRIVEal.com. Change is coming...

About CloudSolutions Alliance

CloudSolutions Alliance is a CPA-focused educational collaborative formed in 2010 as a response to the rapid shift toward Cloud, SaaS and Paperless technologies in the accounting profession, and how this shift has impacted the capacity of firms to better meet client needs and expectations, and to grow by becoming more competitive. Just as firms are now reevaluating long-established processes and metrics used to run firms – the move toward Value Billing being a key example – the prospect of continuing to serve clients in a non-automated fashion, moving paper-based tax and other documents through the firm, and utilizing outdated, on-premise software no longer promotes firm growth or keeps pace with the level of client service being offered by fully automated firms.

The CloudSolutions Alliance will continue to help educate the CPA community with a variety of initiatives that address the key tenets agreed upon by Alliance members:

  • Cloud/SaaS/Paperless is the new normal. Mature Cloud, SaaS and Paperless solutions are readily available, and gaining widespread adoption among firms of all sizes. Accounting professionals should consider the positive impact of these technologies and services on their firms, on their staff, and on their valued clients.
  • Increased firm efficiency. Choosing to work in a Cloud environment supports highly efficient processing and the ability to establish standardized operations, so everyone is following the same procedures.
  • Newfound mobility and efficiency. Staff can easily and effectively work from any remote environment with Cloud and SaaS tools.
  • Focus on client service. Clients benefit directly from Cloud, SaaS and Paperless technologies and applications that support real-time exchange of data and new levels of convenience.
  • New pricing power. Firms that optimize their operations with Cloud, SaaS and Paperless technologies and services gain the ability to confidently charge a premium for their enhanced services with little risk of losing business to a competitor.
  • Access to Cloud equality. Firms of all sizes, with or without IT staff, can leverage SaaS solutions to offer their clients the assurance of the highest levels of data security and privacy, via their service provider(s). This key aspect of Cloud computing allows small firms to compete aggressively in the market with a service offering comparable to the Top 100 firms.

Visit CloudSolutions Alliance on FaceBook and follow us on Twitter at www.twitter.com/cloud_alliance.

About CloudSolutions Alliance members:

About Fujitsu

Fujitsu is a leading provider of information and communication technology (ICT)-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in over 100 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please see: www.fujitsu.com.

About Fujitsu Computer Products of America, Inc.

Fujitsu Computer Products of America, Inc. is an established leader in the Document Imaging industry, delivering innovative scanning solutions and services that enable our customers to solve critical business productivity issues and streamline operations. We provide cutting-edge document capture solutions for business and personal environments, backed by a comprehensive portfolio of service and support programs. For more information about Fujitsu Document Imaging solutions and services, visit http://us.fujitsu.com/fcpa or call us at 800-626-4686.

About XCM Solutions, LLC

Founded by CPAs, XCM Solutions, LLC provides accounting firms with web-based workflow management solutions that increase efficiency, productivity and profitability. The company’s management team has drawn on its extensive experience in public accounting and clear understanding of the paper-driven workflow issues facing the profession to develop technology that addresses those challenges.

XCM’s customer-guided development process has helped the company continuously raise the bar for business process automation solutions for the accounting profession. The award-winning XCM™ workflow management software has become a key piece of the technology equation for firms re-engineering paper-based processes as they move toward a paperless environment. In 2010, CPA2Biz, a subsidiary of the American Institute of Certified Public Accountants (AICPA), and XCM Solutions formed a strategic alliance to bring the XCM workflow management software into CPA2Biz's Trusted Business Advisor(SM) Solutions cloud computing platform. For more information, please visit www.xcmsolutions.com.

About SmartVault

SmartVault is a leading provider of Software-as-a-Service (SaaS) document management solutions, providing accounting professionals and business users with an easy and affordable solution for going paperless. SmartVault's unique integration with popular small- and medium-sized business applications, such as QuickBooks®, creates a seamless user experience for scanning, attaching, and finding documents within a familiar application. With SmartVault, users can securely store, access, and share all their documents any time and from anywhere. SmartVault has earned top honors from Intuit as a QuickBooks Gold Certified Developer. For more information about SmartVault, contact us at 866-674-6785, or visit us at www.smartvault.com.

About FreshBooks

FreshBooks.com is planet Earth’s leading online invoicing and bookkeeping service for small businesses, freelancers and service-based professionals. Since 2004, FreshBooks.com has helped over 2.5 million people experience painless billing. Dedicated to designing extraordinary customer experiences, FreshBooks.com helps people focus on what they love to do, instead of their paperwork. Get a free account and learn more about why over 1,500 accountants and financial professionals are referring FreshBooks to their small business clients at www.freshbooks.com/jointhemovement.

About Avalara

Based near Seattle, WA, Avalara, the market leader in web-based sales tax solutions, continues to transform and enhance the sales and use tax compliance process for businesses of all sizes. With point-and-click ease, Avalara provides the fastest, easiest, most accurate and affordable way for companies to address their statutory tax requirements. Avalara is the industry’s most trusted provider of sales and use tax automation solutions, serving more than 40,000 registered users located throughout the U.S., Canada, and abroad, delivering more than 350 million sales tax transactions, and filing and remitting more than $10 billion in sales & use tax collections per year. Avalara is one of America’s fastest-growing companies and Microsoft’s SaaS Partner of the Year for 2010. For more information, please visit www.avalara.com



Media Contact:
Brian Austin, 707-799-9838 (Mobile)
Director, Accountant & Industry Relations

Avalara Author
Avalara Author Avalara
Avalara helps businesses of all sizes get tax compliance right. In partnership with leading ERP, accounting, ecommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transaction taxes, including sales and use, VAT, excise, communications, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world in the U.K., Belgium, Brazil, and India.