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Sales Tax And Shipping Rates Important To Online Shoppers

The top three reasons given in the survey results for purchasing from an online store, catalog or television program or commercial are:

  • Ease and comfort of shipping from home
  • Cost of products
  • Selection of products

According to the survey, 21% of consumers would greatly reduce their online purchases and 38% would somewhat reduce their purchases if sales tax was always applied to all transactions. Less than 50% said that adding sales tax to their online purchases would make no difference to their purchasing habits.

However, Alix Partners found more than 60% rated shipping as having a great impact on their ordering decisions.

Some specific complaints around shipping included:

  • Cost of delivery too high
  • Too long to deliver
  • Difficult to return items
  • Loss or damage in shipment

The top three reasons noted that would keep consumers from buying online:

  • Need to see/touch item before purchasing
  • Cost of delivery too high
  • Concerns about quality or freshness of product

Making the consumer experience as seamless as possible is important in maintaining a competitive edge. That edge can be maintained with automated technology solutions that make sales tax a no-brainer.

Avalara’s AvaTax family of products can reduce your risk with affordable sales tax management solutions that mean you don’t have to be a tax expert—let us do the work for you. Call 877-780-4848 today.


Avalara Author
Susan McLain
Avalara Author Susan McLain
Susan McLain began her career as a technical writer in technology industries such as satellite networking and medical devices. Her skills encompass technical and marketing writing, usability engineering, verification and validation testing and protocol writing, requirements development, business analysis, technical illustration/graphic design and marketing. She has owned her own business providing service to small to medium sized business and in other positions, she has been in project management, documentation and marketing. She is currently the content specialist for Avalara helping to “make sales tax less taxing.”