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WordPress Pages vs. Posts

It might be confusing, initially, in terms of how to use pages in WordPress. Posts, look and work almost exactly the same way.

So when do you use a “Page” and when do you use a “Post”?

In general, pages are more static, where posts are, what they sound like. A blog post. When you think of pages on a website, that is how you want to think of pages in WordPress. Here are some examples:

  • Home
  • About Us
  • Contact Us
  • Our Services
  • Blog

Wait! Why would I list “Blog” there, as a page? The reason is that many WordPress themes ask you to choose a “Page” where new “Posts” will go. In that case the page, is just a designation, so that you can provide one place in your website’s navigation, where they can access the blog posts.

Sometimes, whether to use a Page or a Post in WordPress, isn’t so straightforward.

Some themes lend themselves to the use of pages, more for organizing content, while others don’t.

Posts can be assigned to categories. I like to think of categories as folders. Then you can link to that category archive to show every post in that category. In other words, you can group your posts by topic, and then organize your site in terms of topics. This cannot be done with pages.

You can always link directly to a post, or a page. Sometimes, when you’re trying to get certain content up, and presented a certain way, you might use a post, and then link directly to it in your navigation. You would do this in cases where your theme doesn’t support the ability to do something on a page, but it does support it on a post.

Keep in mind that all “Posts” are going to show up in your blog feed, unless your theme supports the ability to suppress posts in the blog feed.

Let’s say you want to set up a “Partners” area of your website, for affiliate programs, and generally, companies, you would like to support. You could set up a page for each partner. That’s what I’ve done at sethdavid.com. Alternatively, you could create a category of posts called, “Partners.” This would allow you to link to an archive of all “Partners” on a single page, with a post for each partner.

If you are going to use posts for partners, then you may want to learn if and how your WordPress theme allows you to suppress that category from appearing in the general blog feed.

Whether you choose to use a post or a page, for content, is entirely up to you. The best way to do this, is to reverse engineer it. Visualize, what kind of browsing experience you want your end users to have. Then work backwards from there. Assuming you know your theme well, it will become apparent, as you lay out your site map, what should be a page, and what should be a post!


Avalara Author
Seth David
Avalara Author Seth David
Seth David brings his QuickBooks, Sage, Xero and other productivity software e-teaching super powers to the table.