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Get Ready: Big Ecommerce Shopping Days

  • Jul 27, 2016 | Avalara

This post is by contributor Karan Johnson.

In 2015, Cyber Monday was the largest online shopping day ever, with over $3 billion in sales. Planning ahead for major shopping days is the best way to take advantage of the boom in ecommerce trade.

We’ve compiled a list of the biggest shopping days for your calendar, to help you plan your promotions.

Valentine’s Day

Saint Valentine’s Day is celebrated on February 14th every year. Just like Cupid, the Roman God of love, you should also be working double-time to promote your products. Contact existing customers via email lists in January, as customers usually by Valentine's items by February 6th.

Mother's Day

Mother’s Day is always on the second Sunday in May. Most of your customers will want to spoil the special lady in their lives, so give them every opportunity. Use social media to generate a buzz about your special promotions.

Father's Day

The third Sunday in June is the holiday that celebrates fathers and father figures. Like Mother’s Day, customers will also be on the lookout for special gifts. Promote your Father’s Day products on your homepage and provide discount codes for selected items.

Independence Day

The Fourth of July is the perfect opportunity for families and friends to hang-out and celebrate the adoption of the Declaration of Independence. There will be a big demand for red, white, and blue merchandise, so be sure to include any patriotic products in your promotions.


The fact that Halloween isn’t an official holiday doesn’t curb celebrations on or around October 31. You don’t need to sell spooky products to capitalize on this shopping day.

Add some simple updates to your website and email templates with symbols like pumpkins and skulls to highlight any Halloween special offers. Offer novelty Halloween-based packaging for orders placed around this holiday. These small touches include your customers in the spooky fun and can boost engagement levels.

Black Friday

This mega shopping day takes place the day after Thanksgiving. Make sure your inventory can meet the demand, as Black Friday is one of the busiest shopping days of the year. Amazon goes into overdrive when promoting Black Friday by emailing special offers. Take a 'leaf out of their book' and email your customers special promotions with a countdown to the big day.

Cyber Monday

Move over Black Friday, as Cyber Monday has taken over as the king of shopping days. It takes place on the Monday after Thanksgiving and is breaking ecommerce shopping records. Market your products in a similar way to Black Friday. You can also use bold landing pages to quickly direct customers to your promotional products.

Christmas Eve

December 24th is a shopping day for extremely last-minute Christmas shoppers. Fortunately, there are enough late buyers out there to make a real difference to your profits. The key here is to have your logistics in place to guarantee same-day delivery. Clearly state your order cut-off times for guaranteed delivery, to avoid disappointing customers.

Sales Tax Holidays

Coming to grips with sales tax holidays can be tricky. The Get Sales Tax Help: 10 Tips white paper will help you understand how to benefit if you sell selected items. The sales tax holiday dates vary by state but it pays to keep updated on changes, so you don’t miss out when customers tend to spend more because of a reduction in sales tax.

Preparing for big shopping days can reduce the stress of dealing with extremely busy periods. Use Returns for Small Business to help manage your sales taxes, so that’ll be one less thing you have to worry about.

Sales tax rates, rules, and regulations change frequently. Although we hope you'll find this information helpful, this blog is for informational purposes only and does not provide legal or tax advice.
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Avalara helps businesses of all sizes achieve compliance with transactional taxes, including VAT, sales and use, excise, communications, and other tax types through automation, education and support.