Louis Jimenez

Founder and CEO at BlueMarlinChronicles.com

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We currently use Avalara AvaTax for our in-state sales only. But if a national sales tax comes along, we will be ready. That functionality is already there in AvaTax; all we have to do is toggle it on.

AvaTax gives us a huge advantage if the sales tax law changes. Instead of the mad dash to get it done, we’re ready to roll. I always ship immediately to achieve customer satisfaction. When my customers check out, the sales tax has to be right or it can delay shipping. If sales tax gets delayed, it’s a trickle-down effect that can lead to disaster. I have to get that product out to my customer as soon as possible. Avalara AvaTax allows me to do that.

I chose Avalara AvaTax because I looked into it and it’s reliable. It has never failed me. It just flows. I am able to take care of my customers because the sales tax situation is taken care of. So I can sleep at night because I don’t have a problem with that. It’s very economical. I don’t think Avalara is expensive given the time and benefits that I get out of it.

Avalara AvaTax is the ticket for sales tax. There is nothing else, in my opinion, when it comes to Internet sales. Anyone who’s in ecommerce – if they’re not on Avalara AvaTax, they’re nuts.

Avalara Customer
Avalara Customer
Louis Jimenez is the company’s founder and chief executive officer, operating out of its headquarters in Pompano Beach, Florida.


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BlueMarlinChronicles.com sells saltwater fishing tackle products and apparel, including some of its own manufactured goods, to customers throughout the U.S. and around the world via its ecommerce website.

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