Avalara Leadership

Streamlining commerce and compliance.

Founders

Scott McFarlane

Founder and Chief Executive Officer

Scott co-founded Avalara in 2004 and today is responsible for the vision and strategic direction of the company. He has a long history of advancing ideas that shake up the status quo, going back to his college days when he partnered with his roommate to launch Lifecycle, the most popular computerized exercise bike of all time.

Since then Scott oversaw development for AIRCOA, the largest independent hotel company in the U.S., and he has led and developed several companies including MetaInfo, a pioneering internet software firm that was ultimately acquired by Checkpoint.

Rory Rawlings

Founder and Chief Tax Automation Officer

Rory is a co-founder and Chief Tax Automation officer at Avalara, where he continues to inspire and lead sales tax compliance solution development efforts. In 1999 Rory detected an unmet need among small and mid-size businesses for an affordable way to manage the transactional tax process. Capitalizing on the rise of high speed internet connectivity, Rory built one of the first web-enabled automated sales tax solutions that was as fast, easy, and accurate as expensive enterprise alternatives.

Prior to Avalara, Rory was a CPA and software developer and integrator of ERP systems for several companies including BDO Seidman, Boeing, and PhotoDisc, now known as Getty Images.

Jared Vogt

Founder and Chief Technology Officer

Jared Vogt is co-founder at Avalara, where he oversees special projects and also serves as chairman of the board.

A pioneer in the technology industry, Jared founded Trillium Lane, which participated in several technology start-ups in areas such as digital media production, audio software, and health care systems. He also co-founded MetaInfo, a Seattle-based software development firm that provided core networking functionality for Internet systems.

MetaInfo employed some of the brightest minds in the world for IP addressing and was later purchased by Checkpoint.

Executives

Joe Davy

General Manager, CertCapture

Joe oversees Avalara’s CertCapture division, responsible for sales, marketing, product development, and managed services for the company’s W-9, Personal Property Tax, CertExpress, and CertCapture offerings.

Prior to joining Avalara, Joe was a CEO at several different high tech companies in the marketing and ecommerce world, with a track record of delivering double and triple-digit growth.

Peter Horadan

Executive Vice President, Engineering

Peter Horadan leads software development and operations at Avalara. His extensive background includes leadership positions in engineering, operations, and client services. In addition to building and operating SAAS services, Peter has a long history of creating industry-leading commercial software products.

Before joining Avalara, Peter served as a technology executive for several private and publicly traded companies, most recently Scout Analytics. Additionally, he has directed research and development at Concur Technologies, and has held leadership roles at Microsoft, Corillian, and BEA Systems.

Marshal Kushniruk

Executive Vice President, Global Business Development

Marshal manages Avalara’s key strategic ERP accounts and independent software vendors, supporting their software and usability needs and ensuring that the highest-quality customer care and technical support systems are in place. His extensive industry experience includes creating and maintaining partnerships with hundreds of development, software solution, and value-added reselling partners worldwide.

Before joining Avalara, Marshal was responsible for sales and marketing at Sulcs & Associates and has held leadership positions at Great Plains Software, Abacus Accounting Systems, Inc., and Group 21 Consulting, Inc., where he served as president. Marshal was named one of the 100 most influential people in accounting by Accounting Today magazine in 2008.

Tom Parker

Chief Information Officer

Tom Parker is an IT and business strategy executive that helps organizations envision, deploy, and manage information technology solutions.

Prior to joining Avalara Tom was director of application security at Microsoft, accountable for the overall risk management of its IT application portfolio. Before that he was responsible for shaping Microsoft’s enterprise application platform business architecture and supporting model and tools. Additionally, Tom was a managing consultant for Shavilk Technologies, and he has held several leadership roles in the United States Navy.

Alesia Pinney

General Counsel

Prior to joining Avalara, Alesia served as an operational and legal executive for private and publicly traded companies. Her broad background includes leadership positions in legal, accounting, and operations.

Additionally, Alesia has deep experience managing public offerings and private financings, as well as mergers, acquisitions and strategic transactions. She has served as general counsel of InfoSpace Inc. and drugstore.com and also practiced law at Perkins Coie, LLP. Alesia began her career as a certified public accountant at Deloitte Haskins and Sells.

Kevin Riegelsberger

President and Chief User Experience Officer

Kevin’s extensive experience includes leading high-tech and financial software companies from early stages through substantial growth and profitability; he currently oversees several operational functions at Avalara.

Prior to joining the company, Kevin was founder of Platinum Software Corp., now known as Epicor. There he held executive positions in operations, sales, channel development, and technology development, and ultimately was responsible for all international operations. Under his leadership, this segment grew into a major component of Epicor’s overall business. Additionally, Kevin has held CEO positions at CapitalStream and Estorian Inc.

David E. Rostov

Chief Financial Officer

David runs the financial operations at Avalara. Before joining the company he held executive positions at several leading and fast-growing technology companies. His financial leadership is augmented by extensive experience in online technology, mergers and acquisitions, operations, and sales and marketing.

Previous positions include serving as CEO of Lighthouse eDiscovery and CFO of Infospace and drugstore.com. He was also acting COO and CFO of Apex Learning. David’s corporate experience includes leadership roles at Nextel International and McCaw Cellular Communications (now AT&T). He began his career as a financial analyst at Goldman, Sachs & Co.

Sudhir Kumar Singh

Managing Director, India

Sudhir Singh is managing director of Avalara’s operations in Pune, India, responsible for our in-house ERP integration product development.

Sudhir ensures Avalara provides exceptional value to customers through consistent, on-time delivery of high-quality products that exceed expectations.

Prior to joining Avalara, Sudhir worked at Infosys Technologies Limited and Tata Consultancy Services as a group and program manager. On a functional basis, Sudhir has been responsible for requirements gathering, estimation, design, development, quality assurance, systems implementation, process Improvement and project/program management.

Pascal Van Dooren

Executive Vice President, Sales & Marketing

Pascal is an experienced executive in the software and technology industry with a history of helping organizations accelerate growth and deliver exceptional customer experience. Before joining Avalara Pascal held leadership positions at companies ranging from early-stage ventures to well-established industry leaders.

Previous roles include serving as VP of sales and marketing at Sage North America and VP of sales at Epicor, initially covering the North American market before moving to international operations. Before that, Pascal managed sales and marketing at CapitalStream, which is now an HCL company.

Board of Directors

Doug Burgum

Doug Burgum is a founding Partner of Arthur Ventures, a Fargo, North Dakota-based venture capital firm focused on software companies. Burgum also serves as Chairman of the Board of Atlassian, the leading provider of collaboration software for product teams, and as Executive Chairman of the Board of Intelligent InSites, the leading provider of real-time healthcare operational intelligence software.

Previously, Burgum was on the board of directors of SuccessFactors, a cloud-based human resources management software provider during the company’s successful IPO in 2007 and was chairman of the board when it was acquired by SAP in December 2011.

Prior to SuccessFactors, Burgum was a senior vice president at Microsoft, where he led the global Microsoft Business Solutions (MBS) Group. Burgum was CEO and chairman of Great Plains Software, Inc., the leading mid-market accounting software provider that Microsoft acquired in April 2001. Burgum initially seed--funded Great Plains in 1983 and then grew the company for more than a decade before taking it public in 1997. He started his career as a consultant at McKinsey & Company.

Burgum earned a M.B.A. degree from the Stanford Graduate School of Business. He currently serves on the advisory board of the Jeffrey S. Raikes School of Computer Science & Management. Burgum received his bachelor’s degree from North Dakota State University.

Robin Foote

Robin Foote is a private investor, corporate director and consultant.

In her corporate career, she held a variety of executive leadership positions in pioneering roles with several large banks, which subsequently became formative merger partners for Bank of America and JPMorgan Chase. She also served as head of Strategic Marketing for AT&T just prior to that company’s break-up in 2000.

Robin began her career as a consultant with McKinsey & Company, Inc., and has returned to that field at various points throughout her 40+ year career. Most recently, in 2005 she merged her independent consulting practice into Novantas, LLC., where she remains a partner today.

In addition to Avalara, Robin serves on the Board of Directors of Saturna Trust Company as well as several community organizations. She is a past Director of Cascade Financial Corporation and its subsidiary, Cascade Bank as well as of DLJdirect (now part of E*Trade) and several private companies, all of which have been successfully sold or merged.

Robin graduated magna cum laude from Smith College with a degree in Economics and with High Distinction from Harvard Business School, where she was inducted into the ‘Century Club’ and honored as a Baker Scholar. She is also a graduate of Northwestern University Kellogg School’s ‘Women Director Development Program.’

Edward Gilhuly

Edward (“Ned”) Gilhuly is a founder and Member of Sageview Capital, LP, an investment firm with approximately $1 billion of assets under management.

Prior to founding Sageview Capital, Ned was at Kohlberg Kravis Roberts & Co (KKR) for 19 years. He joined KKR in 1986 in San Francisco, became a partner in 1995, and from 1998 until 2005 he lived in London where he established and oversaw all aspects of KKR’s business in Europe. He also served on KKR’s Investment Committee from its inception in 2000 until his departure in 2005.

Before joining KKR, Ned received an M.B.A. from Stanford University, worked in the mergers and acquisitions group of Merrill Lynch Capital Markets in New York, and graduated from Duke University with a B.A. in History and Economics.

Ned has been on over 20 corporate boards and is currently a member of the board of directors of Cinedigm and GoPro, as well as a member of the board of the Duke Management Company, the California Academy of Sciences, and the U.S. Ski and Snowboard Team Foundation.

Ben Goux

Ben Goux is an Investment Partner and CFO of Pioneer Venture Partners. He also serves as Executive Vice President of Stellar Holdings, Inc., is a Board Member of Powerit Solutions, and an Observer to the Board of Vubiquity and Prepared Response, Inc. Ben manages the private and public equity portfolios, including global real estate holdings for one of the founding Seattle, WA business families. Ben currently serves on the Audit and Compensation Committees of Avalara and Chairs each Committee.

Ben was formally the CFO of Avail Media, Broadstream and Stellar One and was a member of the senior financial team at Sonus Pharmaceuticals. Previous to those positions Ben served in an audit capacity with Coopers and Lybrand, earned his CPA license and is a graduate of the business school at the University of Washington.

Scott McFarlane

Founder and Chief Executive Officer

Scott co-founded Avalara in 2004 and today is responsible for the vision and strategic direction of the company. He has a long history of advancing ideas that shake up the status quo, going back to his college days when he partnered with his roommate to launch Lifecycle, the most popular computerized exercise bike of all time.

Since then Scott oversaw development for AIRCOA, the largest independent hotel company in the U.S., and he has led and developed several companies including MetaInfo, a pioneering internet software firm that was ultimately acquired by Checkpoint.

Chelsea Stoner

Chelsea Stoner is a Partner at Battery Ventures, a global private investment firm with $4B under management. Chelsea joined Battery in 2006 and focuses on growth equity and buyout investments, with a specific emphasis on SaaS and Healthcare IT. She is currently on the boards of Avalara, Brightree, and Data Innovations, and is involved with Glassdoor and Marketo. Her earlier investments include Groupon (NASDAQ: GRPN), Guidewire (NASDAQ: GWRE) and RealPage (NASDAQ: RP). Prior to Battery, she was an Associate at the private equity firm Key Principal Partners.

Earlier in her career, Chelsea was a manager at Accenture, where she led technology and strategy projects. She has also held positions with Merrill Lynch Equity Research in Hong Kong, and with Classified Ventures, where she completed strategic planning and marketing projects as a Kauffman intern. She received a BS with honors in Chemical Engineering from Northwestern University and an MBA from the University of Chicago.

Jared Vogt

Founder and Chief Technology Officer

Jared Vogt is co-founder and Chief Technology Officer at Avalara, where he is also serves as chairman of the board.

A pioneer in the technology industry, Jared founded Trillium Lane, which participated in several technology start-ups in areas such as digital media production, audio software, and health care systems. He also co-founded of MetaInfo, a Seattle-based software development firm that provided core networking functionality for Internet systems.

MetaInfo employed some of the brightest minds in the world for IP addressing and was later purchased by Checkpoint.

Gary Waterman

Gary Waterman is founder and still runs Waterman Limited, a real estate investment and development company. He serves on the Board of Directors of Equity Lifestyle Properties, is a member of the Runstad Center Advisory Board and the Advisory Committee on Real Estate for the University of Washington.

Gary began his real estate career as one of the four initial partners in a company that became LaSalle Partners Incorporated (now Jones, Lang, LaSalle). He opened LaSalle’s Chicago office in 1969 and specialized in the financing, acquisition and sale of institutional quality real estate. Gary later served as the Managing Director of the Property Finance Group and was on the Executive Committee, Investment Committee and Board of Directors. He opened LaSalle’s Seattle office in 1984 and founded Waterman Limited after he retired from LaSalle in 1989.

Gary graduated from the University of Washington and earned a Masters Degree in Economics.

Larry Wolfe

Larry was most recently President and CEO of Taxcient, Inc., a provider of sales and use tax compliance software and services. He joined Avalara's Board of Directors when the company merged with Avalara in January 2010.

Larry also has served in executive roles at QAD Inc., an enterprise resource planning software firm, and Intuit Inc., where he was senior vice president responsible for the tax division. As leader of Intuit's Personal Tax Group, Larry guided the successful launch of the online version of TurboTax for web-based tax return preparation and filing services.

Larry is a former board member of both the San Diego Software Industry Council and of NetCreate Inc.

He began his career at the accounting firm Deloitte Haskins & Sells, where he earned his CPA license.

Larry holds a Bachelor of Science degree in Business Administration from the University of Southern California.

Advisory Board

Steve Arnold

Steve Arnold is co-founder and venture partner at Polaris Venture Partners, a diversified venture capital partnership managing over $3 billion dollars. Steve also serves as a board member or advisor of several early-stage technology, software and digital media companies.

Prior to starting Polaris, Steve served as a special advisor to the venture capital firm Burr, Egan, Deleage & Co. following more than 10 years in executive positions in software companies and the digital media industry. He also served as vice president of Broadband Media Applications at Microsoft Corporation and as president and CEO of Continuum Productions (now Corbis). Before joining Continuum, Steve served as vice president and general manager of LucasArts Games and Learning divisions, and as vice president of the New Media Group at Lucasfilm Ltd.

Steve holds a Bachelor of Science with honors from Macalester College in St. Paul, MN, and MA and several PhD degrees from the California Institute of Integral Studies (CIIS) in San Francisco.

Bill Baker

Bill Baker has been part of the BI industry longer than the term “Business Intelligence.” Most recently he was CTO at Visible Technologies, a Bellevue, WA company that produces software to measure and analyze brand perceptions and performance in social media. Currently Bill is serving on several corporate boards, a few advisory boards and assisting several local software startups in the Seattle area.

Bill began his career after graduating from M.I.T. in 1979, working for Cambridge MA software companies Dynamics Associates and then, for eight years, at Softbridge Microsystems, where he helped develop an early PC-based application ‘factory’ for building business content-rich applications.

In the early 90’s Bill was Sr. VP of Product Development at IRI Software, where he led the development of the Express multi-dimensional database including its first Windows-based user interface. Beginning in 1996, Bill spent twelve-plus years at Microsoft, where he started the BI team within the SQL Server product unit. During his tenure at Microsoft, Bill was named a Distinguished Engineer.

Bill Harris

Bill Harris is a founder of technology companies, including PassMark Security, IronKey, MyVest, XTec and Personal Capital. He serves on the boards of Avalara, GoDaddy and Yodlee, and formerly served on the boards of Macromedia, EarthLink, Visual Sciences, RSA Security, LowerMyBills, Business.com and Nextag.

Bill was formerly CEO of Intuit and of PayPal, and while serving as President of ChipSoft, makers of Turbo Tax, guided the company through its successful IPO and later its merger with Intuit. Bill also was Executive Vice President at US News & World Report, responsible for the business activities of US News and Atlantic Monthly, and was Circulation Director at Time Incorporated.

Bill is a graduate of Middlebury College and received an MBA degree from Harvard Business School.