Sales Tax Survival Guide


WELCOME to the 2015 Sales Tax Survival Guide—your strategic defense against sales tax audits, fines, and penalties. This guide is no substitute for professional tax advice; however, it can provide a solid foundation upon which to build effective transactional tax compliance strategies in 2015 and beyond.

States need your money now more than ever.

Sales tax is a critical source of revenue in 45 states (Oregon, New Hampshire, Montana, Alaska, and Delaware don’t have state sales tax). Other than property and income tax, sales tax is the largest source of state tax revenue, and one frequently leveraged to fill budget gaps.

Calculating, collecting, and remitting sales tax is not only good business, it is a legal obligation placed on merchants by the states in which they conduct business.  Doing it properly is not only an obligation, it’s the best defense against hungry state auditors.

The tactics needed to survive sales tax in 2015 require preparing for the worst (audit) while achieving the best (streamlined sales tax processes).


Challenge #1: Keep broadening definitions of nexus from catching  you unaware

Survival Tactic: Track rate and rule changes by state. Learn more: Sales Tax Nexus

Whether a company has a sales tax obligation is the crux of the sales tax challenge. There are approximately 12,000 jurisdictions within the U.S. and 100,000+ rules changes annually; that’s a daunting set of variables few manual systems can handle. Nexus is a connection between a company and any given state that creates the obligation to collect and remit tax on behalf of the state. In addition to a significant physical presence such as a warehouse or headquarters, nexus can also mean a virtual connection. Large online retailers such as Amazon and Overstock are starting to collect sales tax, in some cases voluntarily, in states in which they haven’t before. Many online retailers and other remote sellers are not currently required to collect sales tax in states where they have no physical presence; but states struggling to recover from economic recession see this uncollected tax as a major source of potential revenue.


Challenge #2: Understanding and following changes in product taxability

Survival Tactic: Track your product offerings against the unique requirements of each state into which you sell. Learn more: The SKU’d World of Retail Product Taxability.

Many states are addressing budget gaps by increasing the number of taxable products. Your business must determine which items are taxable, and whether taxability varies from state to state.  For example, many states don’t collect sales tax on grocery items but do tax processed foods that contain certain ingredients. Historically, most sales of Tangible Personal Property (TPP) have been subject to sales tax. This has begun to shift to include intangibles such as professional services and installation services. Many states now routinely apply sales taxes to services directly associated with goods (think computer tech support or TV/media installation).


Challenge #3: Know which services are taxable

Survival Tactic: Use the True Object Test to determine taxability. Review the Tax Matrices published by Streamlined Sales Tax Governing Board.

In many states, services can be provided tax-free for a number of reasons, including the status of the purchaser and the intended use of the good or service.

Many states use a True Object Test to determine whether the product or the service is taxable. The True Object Test applies to the physical items included in the price of the service sold. If the main purpose of a transaction (the true object) is to receive services, then even if acquisition of tangible property results, the transaction is usually not taxable according to the True Object Test. However, if the True Object of the transaction is the acquisition of tangible property, the entire transaction may be taxable.


Challenge #4: Finding the right sales tax rate to charge customers

Survival Tactic: Don’t rely on ZIP codes to determine the right rate. Learn more about rates with Avalara’s free online tool.

Don’t make assumptions about geography. Many businesses make the mistake of searching for the correct sales tax rate by using ZIP codes, which is similar to using a 1980s map to find a 2010 housing development. Unfortunately, taxing jurisdictions do not follow ZIP codes. Individual counties and municipalities can levy sales tax in addition to state sales tax, and sometimes tax rates can vary within an individual ZIP code. Geospatial mapping, on the other hand, pinpoints each location against each relevant taxing jurisdiction.


Challenge #5: Tracking sales tax holidays

Survival Tactic: Understand tax holidays in each state into which you sell. Use Avalara’s Sales Tax Holidays Across the U.S. as your guide.

There were at least 17 states with sales tax holidays in 2014 and that will surely change in 2015. Sales tax holidays are specific days when sales tax is not charged on certain products and services. For example, “Back–to–School” holidays in some states exempt clothing purchases from sales tax on specific days, or below certain dollar amounts. Sales tax holidays give consumers an opportunity to purchase goods and services tax-free. By their very nature, these tax holidays can be ad hoc and unpredictable, varying by type of goods, or time of year, over different periods of time, with absolutely no consistency from state to state. When handled manually, it’s nearly impossible to track sales tax rules changes with any consistency. Incorrect application of holiday tax breaks can lead to over-charging sales tax and ultimately, additional cost in time and effort to correct the errors, and refund the over-collection to your customers.


Challenge #6: Managing exemption certificates

Survival Tactic: Know which transactions are exempt from sales tax and how to manage certificates effectively. Use Avalara’s free CertExpress product to manage exemption certificate data.

Not all customers are required to pay sales tax. Depending on the rules in your taxing jurisdiction, certain businesses and individuals may be exempt from sales tax. It is incumbent on the vendor (you!) to collect and keep on file a valid exemption certificate for each business, organization, or individual with an exemption. It is also up to you to ensure that exemption certificates are valid for each sales transaction. This requires your business to keep a copy of each exemption certificate and ensure that they are renewed when they expire. A database or spreadsheet of exemption certificates should be easily accessible for easier accounting. The best solutions tie directly into your financial system, making it simple to verify that exemption certificates are current, valid and on file. When audited, businesses that manage large numbers of exemption certificates often find it difficult to link specific certificates with specific transactions–in other words, to prove that tax was not due on a particular sale. Certificates also expire or may be invalid, potentially leaving the selling business liable for paying uncollected tax.


Challenge #7: Identifying registration and remittance processes for each state

Survival Tactic: Know where and how to remit sales tax. Use Avalara's free TrustFile product to process your sales data and give you the information you need to complete your returns.

For each taxing jurisdiction, a business must meet filing deadlines and provide timely remittance using correct forms and formats.

This step sounds simple. And it may be easy for many businesses, especially those with only one location; such a business would be only responsible for collecting sales tax at the rate applied in its home city. Things grow more complex when the business adds a location. And then another. With each new city or state, the number of rules you are required to follow grows exponentially.

States are becoming increasingly aggressive in auditing businesses. Most states use a formula to determine which businesses will be audited, or examine the results of past audits to see which industries had the most compliance issues. Some businesses mistakenly believe that if they don’t make major mistakes they will not be audited. That is a dangerous assumption. Audits are often triggered by external factors, such as revenue shortfalls, changing tax rules or even
disgruntled employees.


Challenge #8: Understand sourcing rules

Survival Tactic: Know whether sales tax rules are based on the ship-from or the ship-to location. Learn more: Sales Tax Sourcing: Using the Right Tax Rules for Your Transaction.

Sourcing rules govern which state dictates the taxability of a particular sale.Intra-state sales — those made within a single state — follow the taxing rules for the seller’s location or “ship from” address. This is called origin sourcing.

Conversely, sales between states (inter-state) typically base taxability on the customer’s location or “ship-to” address. This is referred to as destination sourcing. In destination sourcing, nexus rules come into play. This can get very complex for businesses located in multiple states or operating as part of a supply chain, especially those using drop shippers located in other states. Understanding how and when to charge sales tax to consumers and when to issue exemption certificates to distributors is complicated and creates added risk for your business.

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