Wisconsin Vacation Rental Tax Guide
Avalara Tax Guides


Airbnb, Homeaway, and VRBO have changed the way vacationers travel. More and more guests are choosing to rent private homes over booking hotels. The opportunity for residents of Wisconsin to take advantage of this has never been greater.

With a bounty of glorious destinations including Madison, Green Bay, and Lake Geneva, the Badger State offers prospective vacation rental hosts the opportunity to pad their income and meet new people.

But new income opportunities bring new tax implications. State and local tax authorities in Wisconsin expect most vacation rental home hosts to properly collect and file short-term rental tax (also commonly referred to as lodging tax, occupancy tax, bed tax, or tourist tax).

To help you get compliant with Wisconsin tax laws, Avalara has put together this guide covering the following key points:

  1. Understanding Tax Compliance

  2. Getting Started

  3. Due Dates and Penalties

  4. Local Laws and Regulations to Consider

  5. Commonly Asked Questions

Disclaimer: No vacation rental tax guide is a substitute for professional tax advice. Consider it an asset to help you understand and prioritize your vacation rental questions and concerns.


Understanding Tax Compliance

You might wonder why you have to consider sales tax when renting out your home (or other dwelling). For state and local governments, tax revenue represents a sizable portion of funding. The lodging industry’s movement toward more nontraditional rental options doesn’t excuse hosts from their tax obligations.

Much like hotel, motel, and B&B stays, short-term rentals in Wisconsin are subject to tax. Whether you choose to rent your home through a marketplace like Airbnb or direct to the consumer, you open the door to tax liability at the state and local level.

Failure to comply with state and local tax laws may not catch up with homeowners in the short term. Increasingly, however, the sharing economy is being placed under the proverbial microscope. It’s recommended that you address compliance before tax authorities address it for you.

Take the time to understand when, where, and how you’re expected to collect, file, and remit sales tax to the Wisconsin Department of Revenue. The sooner you understand your sales tax responsibilities, the better you can avoid potential late payment fines and interest penalties.


Getting Started

In its simplest form, sales tax management for your Wisconsin rental home can be summarized in three key steps: Registration, Collection, and Filing.

We've described each step below to help you better understand what’s required. That being said, taxes can be complicated. Questions pertaining to specific situations or out-of-the-ordinary conditions are best solved with a certified tax professional familiar with Wisconsin tax laws.

Step 1: Register with the appropriate government agencies

Prior to renting out a Wisconsin home, short-term rental hosts may be required to register with state and local tax authorities. Exact requirements depend on the location of your rental. For specific tax rate and licensing requirements, visit our Wisconsin sales tax lookup tool. It should be noted that collecting sales tax in Wisconsin prior to completing all necessary registrations is against the law.

Expect to need to complete at least the following three steps in order to rent your home in Wisconsin:

  1. Complete form S-231 (Lodging Marketplace Application) and send to the Wisconsin DOR.

  2. Register with the Wisconsin DOR for a state seller’s permit.

  3. Contact any Wisconsin municipalities in which you will be making short-term rentals to determine if additional registrations are legally required.

For each completed registration you’ll be assigned a filing frequency. For the state, this is typically monthly, quarterly, or annually. At the local level it’s typically monthly, quarterly, annually or a combination depending on location.

Step 2: Collect sales tax from short-term renters

Before collecting any sales tax from your guest, find out whether state or local sales tax has already been collected on your behalf. Some vacation rental marketplaces collect Wisconsin sales tax for their hosts.

At the time of this guide’s publication, Airbnb is collecting Wisconsin state sales tax on behalf of the host. As of May 1, 2017, Airbnb collects and remits taxes to the City of Madison on behalf of its users.

It’s important to note that sales tax may be collected on your behalf at the state level, but not the local level. If you rent your lodging through a marketplace, be sure to identify which sales tax (state, local, or both) is being collected to avoid mistakenly collecting tax twice or failing to collect. Do not assume all taxes are collected on your behalf.

If it turns out you have to collect sales tax from your guests, you’ll need to determine the appropriate tax rate to charge. This rate depends on the address of the vacation rental property. Avalara offers a tax rate lookup tool you can use to determine the appropriate taxes to collect and the correct rates to charge for your vacation rental home address.

Step 3: File sales tax returns

Now, it’s time to file your tax return with the Wisconsin Department of Revenue and any local tax jurisdictions with which you have registered. If you have multiple returns to file, it’s important to remember their due dates may not be the same. Also, in Wisconsin, registered vacation homeowners may be required to file state and local returns regardless of whether any sales tax has been collected. Such returns are commonly known as “zero dollar returns.”

Take the time to double check your returns prior to submitting. Simple mistakes such as typos, missing signatures, and incorrect tax information can lead to unwanted delays. It’s not uncommon for well-meaning taxpayers to overlook basic details that may result in filings being rejected.


Due Dates and Penalties

Failure to file Wisconsin state and local sales tax returns on time may result in late fees, interest payments, and in extreme cases, legal action. This holds true regardless of whether any tax was collected during the filing period. Once you’re registered with the Wisconsin Department of Revenue, it’s important to stay on top of your filing deadlines.

Wisconsin sales tax returns are due by the end of the month following the completion of the tax collection period in question.

In general, due dates for local sales tax returns in Wisconsin are the same as the state filing due dates. However, it’s always best to confirm this with your local tax authority.

If you’re already renting your home but not collecting sales tax, understand you may be in violation of Wisconsin tax laws. Take the time to review your legal responsibility (with a tax professional, if necessary) and understand the risk of continuing to not collect sales tax.

As tax revenue is a major source of state and local funding, tax authorities are becoming more aggressive in their efforts to identify individuals and businesses not in compliance with state and local tax laws.

Local Laws and Regulations to Consider

Business Licenses
: Depending on the location of your short-term rental, you may be required to have a Wisconsin business license. Check with your local

Zoning Rules: Not all buildings are available for business, rental, or living usage. Most local governments have laws specifying how a home can be used. Before renting out your home, be sure to review city zoning and planning codes.

Building and Housing Standards: In most cities throughout the United States, minimal construction, design, and maintenance standards exist. Dwellings may need to meet stated criteria in order to operate legally. Contact your state and local governments for more details.

Special Permits: You may be required to obtain a “Tourist Rooming House” (TRH) license from the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).

Homeowner Associations: Homeowner Associations (HOA) located in Wisconsin may have specific rules regarding vacation rentals as dictated in Declaration of Covenants, Conditions, and Restrictions (CC&Rs). Additionally, the CC&Rs may include a provision allowing for amendments to add further restrictions on the property in the future. It's important to review this information to understand any vacation rental limitations inherent to your HOA. As a member, it’s your responsibility to understand the association’s covenants and rules.

Other Rules to Consider: This list should not be considered exhaustive. Other rules and regulations associated with leases/subletting, and condo or co-op rules may apply to your situation. Also, local municipalities may have their own specific licensing requirements. For example, in Madison, homeowners or property managers may need to obtain a license with the Public Health department and verify operating conditions with City of Madison Zoning.


Commonly Asked Questions

Let’s face it, managing vacation rental taxes in Wisconsin can be complicated. As a vacation rental homeowner, you may encounter scenarios that leave you scratching your head. For example, who’s responsible for collecting sales tax if your long-term tenant subleases the room to a short-term guest?

To help you better understand your tax obligations, we’ve created a list of questions we frequently hear from vacation rental homeowners. Don’t see an answer to your question? Drop us a line and one of our tax experts will get in touch.

State and Local Taxes

What is the definition of “short-term rental” in Wisconsin?

Short-term rentals are defined by the Wisconsin Department of Revenue as periods of less than one month (defined as 30 consecutive days). Residents with a signed lease for continuous residence longer than this should not be charged sales tax.

Does the Wisconsin Department of Revenue require vacation rental owners to register with the state?

Yes. For the purpose of collecting sales tax revenue, the Wisconsin Department of Revenue requires all vacation rental homeowners to register with the state and receive a valid seller’s permit prior to collecting sales tax on vacation rental revenue.

What is the current sales tax rate in Wisconsin for short-term rentals?

The current state sales tax rate in Wisconsin is 5%. City and county taxes may also apply.

Do local jurisdictions in Wisconsin have vacation rental requirements?

Yes. Counties and some cities in Wisconsin require vacation rental homeowners to collect sales tax from transient occupants.

Need to look up a sales tax rate for a specific location? Choose from the list of cities in the right column or use our Wisconsin tax rate lookup tool to determine the tax rate and licensing requirements for your specific address.

Registration Details

Are there local registration requirements in Wisconsin?

Yes. Depending on location, vacation rental homeowners in Wisconsin may be required to register their dwelling with city or county tax authorities. In particular, the following licenses may apply: Tourist Rooming House License, and verifying operating conditions with City of Madison Zoning.

Collecting Sales Tax

Who is required to collect and file sales tax in Wisconsin?

Whether you’re the property owner or not, if you collect payment from short-term guests who are not exempt from sales tax, you’re likely responsible for collecting, filing, and remitting sales tax to the Wisconsin Department of Revenue and, depending on location, local tax authorities. You may be the property owner, a renter subleasing a room, a third-party property management firm, or other party.

What happens if I forget to collect sales tax from my guests?

Generally speaking, sales tax is collected from guests upon payment. However, the Wisconsin Department of Revenue places the legal responsibility for this tax revenue squarely on the shoulders of the host. Failure to collect tax from guests means the host will need to pay the tax or recoup the tax revenue from the guests.

Furthermore, the Wisconsin Department of Revenue has the authority to levy fines and charge interest on late payments and outstanding tax revenue.

Who is responsible for collecting sales tax if I rent my home through a marketplace such as Airbnb, HomeAway, or VRBO?

In nearly all cases, it is the homeowner or property manager who is required to collect, file, and remit sales tax to the Wisconsin Department of Revenue. However, there have been efforts made by at least one short-term rental marketplace to support hosts with tax compliance.

In particular, Airbnb tax collection has resulted in the marketplace collecting Wisconsin state sales tax on behalf of the host. This coverage, however, doesn’t extend to all local tax jurisdictions. Airbnb is only collecting local sales tax for short-term rentals in Green Bay and Madison at this time. Hosts should be sure to understand any city or county sales tax collection and filing requirements.

At the time this guide was written, other marketplaces such as HomeAway, VRBO, and TripAdvisor are not collecting sales tax on behalf of hosts.

Are there exemptions from sales tax in Wisconsin?

It’s important to remember short-term guests have rights and you need to understand and respect those rights. Tax exemptions are a prime example. Although uncommon, there are several situations where guests may be exempt from paying sales tax in Wisconsin. Examples include full-time students, active military personnel present in the community under official orders, and rental of accommodations in a migrant labor camp.

In most cases, substantiating documentation must be presented by the guest prior to payment. We encourage you to check with the Wisconsin Department of Revenue for explicit details.

My guests are not from Wisconsin. Do I need to collect sales tax?

Yes. sales tax is collected based on the location where it is applied and, with few exceptions, is applied to all short-term renters in Wisconsin. As mentioned in the prior questions, there are some exemptions to this rule, but they are not predicated on the state or country a person calls home.

Are apartment or condo rentals taxable?

Apartments and condominiums short-term rentals in Wisconsin are treated the same as single family home short-term rentals and taxed accordingly.

Sales Tax Due Dates & Filing

What are the due dates for sales tax returns in Wisconsin?

Upon registering vacation rental properties with the Wisconsin Department of Revenue, you’ll be assigned one of the following filing frequencies and due dates.

  • Annual Filing Frequency: Due the last day of January. As an example, sales tax collected in 2017 is due January 31, 2018. Annual filing frequencies are rarely assigned to vacation rental home owners.

  • Quarterly Filing Frequency: Due the last of the month following the close of the quarter. As an example, sales tax collected in Q1 (January, February, and March) is due April 30th.

  • Monthly Filing Frequency: Due the last of the month following the close of the filing period. As an example, sales tax collected in October is due November 30th.

I didn’t rent my property during this filing period. Am I still required to file a sales tax return with the Wisconsin Department of Revenue?

Yes. Vacation rental owners registered with the Wisconsin Department of Revenue are required to file returns each assigned filing period regardless of whether any sales tax revenue was collected.

What happens if my assigned due date is on a weekend or holiday?

If the sales tax return due date assigned by the Wisconsin Department of Revenue falls on a Saturday, Sunday, or state/federal holiday, returns and payments will be timely if they are postmarked on the first business day following the assigned due date.

Does the Wisconsin Department of Revenue offer a discount for on-time filing?

Yes! The person required to file the sales tax returns with the Wisconsin Department of Revenue may keep a percentage of the total sales tax due as reimbursement for the cost of collecting the tax.

  • Total sales tax = $0 to $10; discount is equal to total sales tax

  • Total sales tax = $10 to $2,000; the discount is $10

  • Total sales tax = greater than $2,000; the discount is the total sales tax amount multiplied by 0.005. The discount may not exceed $1,000 per reporting period.


Penalties and Interest Payments

Will I be assessed a penalty if my sales tax return is filed late?

Wisconsin sales tax returns filed after the assigned due date may be assessed a late filing fee of $20 as well as a negligence penalty equal to 5% of the outstanding tax liability.

Does the Wisconsin Department of Revenue charge interest on an outstanding sales tax balance?

If your Wisconsin sales tax return is not filed by your assigned due date, you may be assessed interest at the rate of 1.5% per month. This charge is calculated from the due date of the return to the date the tax is paid.

What should I do if I am unable to file my return on time due to circumstances beyond my control.

Assessed penalties for late filing or paying of sales tax may be waived if hosts can show circumstances beyond their control prevented them from filing or paying sales tax returns on time. Examples include illness, natural disaster, accident, etc. Contact the Wisconsin Department of Revenue for more information.

I have rented my home for years without collecting sales tax. What options do I have?

Vacation rental homeowners in Wisconsin who have failed to collect sales tax in the past may be able to take advantage of a voluntary disclosure agreement (VDA). A VDA offers an opportunity for vacation rental homeowners to proactively disclose prior period tax liabilities in accordance with a binding agreement with the Wisconsin Department of Revenue.

VDAs are offered to encourage cooperation with state tax laws and may result in some or all monetary penalty and interest payments being waived.


Other Common Questions

What is the difference between income tax and sales tax?

Income taxes are reported and paid annually to the federal and many state governments on "taxable" income, which is income after allowed expense deductions. A sales tax is a tax levied by state and city agencies (not federal) and requires you to collect tax on the gross amount collected from your guests renting your vacation property — there are no deductions.

Does the 14-day rule apply to Wisconsin sales tax?

No, the 14-day rule applies to income tax and does not affect a vacation rental homeowner's responsibility to collect and file sales tax in Wisconsin.


Legal Details


This guide to Wisconsin sales tax compliance should be considered an asset to help you understand and prioritize your vacation rental tax challenges. It should not be considered a substitute for professional tax advice.

Tax Rate Lookup

Need to know your vacation rental tax rate? No problem!

Simply request a tax rate report from our tax experts.