Cross-border selling: an omnichannel strategy for business recovery
An omnichannel strategy isn’t just about the different channels you sell through (i.e. website, physical store) – it’s about how those channels work together to deliver a seamless customer experience. Successful international businesses put the customer experience at the heart of their what they do, enabling the end user to choose how they will interact with their business.
This guide covers:
- Case studies from European businesses who have implemented new technologies for global expansion.
- Tools to help evaluate your readiness for international growth.
- Advice from Avalara and consultancy partners .
- Tax challenges ahead in 2021 for ecommerce businesses.