Beyond Granholm: Predicting and preparing for the future of alcohol sales


60 minutes


May 2020 marked the 15th anniversary of the groundbreaking Granholm v. Heald U.S. Supreme Court decision. This landmark verdict laid a foundation for the beverage alcohol industry that is still empowering change today. Although nothing transformed overnight, the decision was a catalyst for significant change; today, 46 states allow direct-to-consumer shipping from wineries.

Granholm’s impacts continue to be momentous. The recent COVID-19 crisis drove significant shifts in buying behavior. As on-premises and tasting room sales grinded to nearly a halt, consumer demand increased in both off-premises and ecommerce sales. Temporary allowances for pickup, shipment, and delivery — even for beer and premixed cocktails in some states — facilitated these significant shifts in alcohol purchasing.

What does the future look like? These trends, and many others, are sure to continue. Join Jeff Carroll, (General Manager, Avalara for Beverage Alcohol), John Bodnovich (Executive Director, American Beverage Licensees), Michael Kaiser (Vice President of Government Affairs, WineAmerica), and Michelle Korsmo (President and CEO, Wine & Spirits Wholesalers of America) to get their unique perspective on what the next 15 years might hold.

Learn the answers to:

  • Will temporary allowances issued under COVID-19 become permanent?
  • How will the Tennessee Wine Supreme Court case impact the industry?
  • What will alcohol sales look like in 5-10 years?
  • What will each tier of the industry need to do to adapt to the new normal?
  • What should industry members expect over the next 1-2 years?


  • Jeff Carroll, General Manager, Avalara for Beverage Alcohol
  • John Bodnovich, Executive Director, American Beverage Licensees
  • Michael Kaiser, Vice President of Government Affairs, WineAmerica
  • Michelle Korsmo, President and CEO, Wine & Spirits Wholesalers of America

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