IDville cuts costs and boosts efficiency with Avalara and SalesPad by Cavallo®

IDville is a leader in identification solutions, specializing in card access control, employee badges, ID printing systems, and accessories. Based in Kentwood, Michigan, the company follows a multipronged marketing approach, using direct sales, online marketplaces like Amazon and Staples, and a nationwide catalog program, sending 3 million catalogs to businesses annually. With a small but highly efficient team of 17, the company manages multiple orders in a day, serving industries across education, healthcare, and corporate security.

As IDville expanded its nationwide presence, tax compliance became increasingly complex. With nexus in 35 states, managing multistate obligations manually was time-consuming and error-prone. Registration and licensing requirements varied in every state, making them difficult to track and increasing the risk of noncompliance. Manually filing returns led to delays and errors, resulting in fines and penalties.

Another major challenge was managing tax-exempt sales for school systems, where missing certificates delayed invoice processing and added administrative burden.

IDville’s multichannel sales approach, including ecommerce, marketplaces, and catalogs, added complexity to tax management, requiring a scalable, seamless, automated solution to manage tax obligations at every step of the process.

Before Avalara, IDville relied on a service provider to handle tax compliance but faced challenges due to inconsistent customer support. Errors in filing led to penalties, and managing exemption certificates became difficult. The company needed a system that could integrate with Microsoft Dynamics GP and SalesPad to optimize sales tax management.

Avalara’s integration with SalesPad helped IDville improve order management and manage compliance with minimal manual intervention. By adopting both, IDville automated tax calculations, streamlined exemption management, and integrated compliance into its workflow, reducing manual entry and providing more accurate filings across all states where it collects and remits sales tax.