Simplify classification, reduce delays, and improve compliance
Learn the basics of Harmonized System (HS) codes, how trade policy affects classification, and how automation can help improve compliance and speed across borders.
We cover how to:
Understand HS code structure and updates
Track tariff and trade changes
Avoid penalties from misclassification
Automate HS classification to save time
Scale globally with confidence
About the speakers
Craig Reed
General Manager, Cross Border, Avalara
Craig leads the development and growth of cross-border and global trade business at Avalara. Craig came to Avalara through the acquisition of his company, TradeStream Technologies, where he was founder and CEO. At TradeStream, Craig was focused on building next-generation automated product classification and landed cost software systems for cross-border ecommerce.
Rob Hebrank
Product Sales Specialist, Avalara
Rob is a seasoned logistics and international trade professional with over 15 years of experience in global commerce. He brings a strong background in B2C ecommerce and over a decade of carrier logistics expertise to his current role at Avalara, where he has spent more than four years supporting businesses from SMBs to large enterprises. Rob combines deep industry knowledge with a customer-focused approach to help companies navigate the complexities of cross-border trade and compliance.
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