Wisconsin direct-to-consumer (DTC) wine shipping rules and regulations

It feels like everyone is ordering wine online. Does Wisconsin permit DTC wine shipping? Find out and learn wine tax rates and rules for your state.

Wisconsin wine taxes, permits, and rules

Last Updated:

08/01/2021

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Licensing

DTC License Required: Yes

License Type: DTC Permit

License Fee: $200

License Expiration: 2 years from issue date

License Bond: Yes

Sales tax

State Sales Tax: Yes

State Sales Tax Rate: 5.000%

Local Sales Tax: Yes

Local Sales Tax Range: 0%–0.6%

Sales Tax on Shipping: Yes

Alcohol tax

Alcohol Beverage Tax: $0.06605–$0.1189/L

Volume limits

Consumer Limit: 12 cases per person annually

Per State Aggregate: Unlimited

Returns

Sales and Use Tax: Annually by January 31

Excise Tax: Quarterly by the 15th

Record Retention: At least 4 years

Product requirements*

Product Restrictions: None

Product Registration: No

Registration Fees: N/A

Product Requirements: Containers of wine shipped to an individual in Wisconsin shall be clearly labeled to indicate that the package may not be delivered to an underage person or to an intoxicated person.

*Nearly all states have some kind of rule regarding how wine must be labeled when being shipped direct to consumer. Please check for the unique rule for your state.

Additional information

Wisconsin DOR site

Please note: Tax rates, rules, and regulations change frequently. Although we hope you'll find this information helpful, this page is for informational purposes only and does not provide legal or tax advice.