Huuuge Games automates tax across 50 states and beyond — with just a two-person team

Founded in Poland, Huuuge Games began as a mobile game developer and quickly scaled globally with its flagship title, Huuuge Casino. The company expanded from a single office to a group of over 10 entities, with a U.S.-based holding company listed on the Warsaw Stock Exchange.

Today, the company sells games globally through platforms and its own direct-to-consumer web store.

As Huuuge transitioned to selling directly through its own web store in late 2021, it became responsible for calculating, collecting, and remitting taxes across a wide range of jurisdictions — including all 50 U.S. states, Canadian provinces, the EU, and Australia.

Magdalena Ćwik-Burszewska, Group Tax Director at Huuuge Games, quickly recognized the magnitude of this shift: “We suddenly had to manage sales tax in all 50 U.S. states, Canadian provinces, and more,” she explained. “That would have been unmanageable without automation.”

With a tax team of only two or three people based in Europe, it was clear that manual compliance across so many regions would not scale.

To address the complexity, Huuuge implemented Avalara AvaTax to calculate real-time sales tax, VAT, and GST based on customer location. AvaTax integrates via API with Huuuge’s gaming platform and payment system, enabling seamless rate determination and tax inclusion at checkout.

“What we really needed was a tax engine — something that could connect with our game and payment provider to deliver the right tax rate in real time,” said Magdalena.

The company also adopted Avalara Returns to automate U.S. and Canadian tax filings, and Avalara VAT Returns to manage GST compliance in Australia. After comparing four providers, Avalara stood out for its robust functionality. “Other solutions had either too many bugs, or were not precise enough” she said. “With Avalara, the reliability was just at another level.”

Implementation took less than three months, including building a custom API connection and registering in every U.S. state and Canadian province. This rollout enabled Huuuge to launch its web store on schedule. “Our developers had direct access to Avalara’s technical team. While there were some challenges during the implementation process, we were still able to launch the product on time,” said Magdalena.