Explore tariff changes, trade updates, and strategies to build resilience.
2025 has been a year of shifting tariffs and global trade uncertainty — leaving many businesses scrambling to keep up. As the year closes, the question is: Is your business prepared to navigate what’s next with confidence?
Get strategies for global trade and tariff changes
You’ll learn how to:
Monitor and adapt to shifting global tariff policies
Improve product classification accuracy
Simplify cross-border compliance
Strengthen supply chain resilience
Leverage automation and research to reduce manual trade compliance errors
About the speakers
Craig Reed
GM, Cross-Border, Avalara
Craig leads the development and growth of cross-border and global trade business at Avalara. He joined Avalara via its acquisition of TradeStream Technologies, which built automated product classification and landed cost software. Previously, Craig launched, led, and grew Global Ecommerce at Pitney Bowes to $220M. He brings deep expertise in global ecommerce and logistics.
Patrick Frith
Senior Director of Growth, Cross-Border, Avalara
Patrick leads cross-border development at Avalara, designing solutions to automate global trade and tax compliance. A supply chain expert, he spent 20+ years managing customs operations for DHL and SF Express across five continents. Patrick leverages his global logistics background to simplify cross-border trade and reduce compliance burdens for businesses worldwide.
Shane Bogdan
Director of Cross-Border Sales, Avalara
Shane helps businesses navigate global trade and accelerate international growth. With nearly 15 years of experience in cross-border ecommerce and logistics, he works with retailers, logistics providers, and trade specialists to simplify international operations, support compliance, and enable expansion into new global markets.
Evan Wright
Senior Director and GM, Avalara Tax Research, Avalara
Evan helps compliance-focused businesses with solutions including DAVO and Avalara Tax Research. With over a decade of experience in international compliance and SaaS, he builds scalable solutions that simplify tax compliance. Evan champions partner-first strategies that drive growth, enhance customer outcomes, and foster long-term collaboration.
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