VATLive > Blog > Worldwide > Defining the gig and sharing economies for VAT

Defining the gig and sharing economies for VAT

  • Aug 17, 2020 | Richard Asquith

The internet, and major online marketplaces, have enabled businesses and people to buy and sell goods and services on a hugely expanding scale in the past five years. The EU Commission estimates online e-commerce is worth €550 billion per annum. This blog is part of series from an article first published in British Tax review. You can download Avalara's VAT of the gig and sharing economies guide here.

The digital gig and sharing economies constitute a newly emerging subset of this online market in which individuals trade services directly with each other. This subset can be characterised as follows: 

  1. It covers transactions between individuals for labour-based services, skills, capital, assets and other property. 
  2. Transactions are temporary only, with no transfer of legal title of any goods. 
  3. The time and the assets being traded by individuals are often underutilised resources, and are, therefore, open to commercial exploitation.
  4. It is centred around any of an expanding group of online marketplaces which enable some element of: introductions between both parties to the transaction; agreeing terms; delivery (see below); and payment processing. 
  5. Often, these marketplaces contract with the individual supplier, and the marketplaces act as the contracting party to provide the service. 
  6. Businesses, including food delivery businesses, are participating increasingly as the supplier of services. 
  7. The marketplaces’ “facilitation” role is becoming significant in determining VAT (and other tax/employment) treatment. 

Separating the gig and sharing economies 

Both the gig and sharing economies are defined as enabling individuals (but also businesses) to offer their resources on very flexible terms to a whole world of potential customers that they would not have been able to reach economically in the pre-digital age. Thanks to online marketplaces, the whole process for both sides of finding and screening each other can be done securely, online. The payment processing has been hugely simplified via collecting marketplaces. 

But what are the differences between these twinned markets, and what has made them so attractive to both individuals and consumers to result in such high growth? 

  1. The gig economy consists of individuals offering their time in the form of services, generally on a freelance or part-time basis. These services include: ride-sharing; professional; design; consulting; and delivery. Millions of people around the world are now participating in the gig economy, either through choice or by force of circumstance. It enables them to offer their spare time and to work flexibly around other work or family commitments to earn additional income in a potentially global market. Increasingly, they may offer their service to multiple customers and on many platforms simultaneously. In return, customers get to source extra labour, often specialised and from around the world, at short notice without incurring hiring or agency costs. 
  2. The sharing economy involves individuals or groups, renting out assets they own to customers who need them. These assets include: homes; parking; car clubs; crowdfunding; and peer-to-peer lending. The sharing economy allows individuals to generate income from underused assets, which may enable them to fund initial purchase finance. For the customer, they can gain selective access to a much wider range of services. Crucially, there is no transfer of ownership of the assets. 

A summary of the various sub-sectors of both economies is set out below. 


Gig or sharing 

Physical or digital deliv- ery 





Uber; BlaBlaCar; Lyft; Grab; Didi 

Short-term accommoda- tion 



Airbnb;; HomeAway; Flipkey 

Delivery services 



Deliveroo; Just Eat; Eat with Me; Instacart 

Household services 



TaskRabbit; Handy 

Professional services 



Freelancer; Fiverr; Upwork 




Amazon mechanical turk 

Finance, including Crowdfunding and PeP lending 



Lending Club; Lendico; Bitcoin; Ripple; Funding Circle 

In terms of make-up: accommodation accounts for 54 per cent; ride-sharing 18 per cent; household services 18 per cent; on-demand professional services 7 per cent; and collaborative finance 3 per cent. 

VP Global Indirect Tax
Richard Asquith
VP Global Indirect Tax Richard Asquith
Richard Asquith is VP Global Indirect Tax at Avalara, helping businesses understand their compliance obligations as they grow globally. He can be contacted at: He is part of the European leadership team which won International Tax Review's 2020 Tax Technology Firm of the Year. Richard trained as an accountant with KPMG in the UK, and went on to work in Hungary, Russia and France with EY.
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